Golf Club Management

What should Troon improve at the Rio Mar Country Club?

By: 2016. 02. 22.

Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico.  What is not so rosy in Puerto Rico is the economy.…

How to save your GEO Certified status in Latin America?

By: 2016. 02. 16.

I assume when you hear Costa Rica then you don't think about it as a possible golf holiday destination. Even KPMG left out Costa Rica from their 2015 Caribbean Golf Overview study.  All this happens to a country…

How Carnoustie Golf Links saved its bumblebees?

By: 2016. 02. 14.

Carnoustie Golf Links is a real environment conscious golf club. 2 years ago, they became the 2nd Open Championship venue to be GEO Certified. Most recently, the golf club has been awarded a major national accolade for its work in…

How can Club Car support greenkeepers?

By: 2016. 02. 11.

It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought…

Will Troon be able to improve Golf Club Pfalz?

By: 2016. 02. 10.

Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…

Al Zorah Golf Club 3074 high tide - no golfer mr

What made Al Zorah Golf Club the development of the year?

By: 2016. 02. 09.

There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…

What are the challenges of organic golf courses?

By: 2016. 02. 02.

Did you know that the first organic golf course has been opened at the Kobaldhof (Austria) in 2007? The Austrian golf course is maintained exclusively according to the strict criteria of organic farming. From a sustainability point of view, organic golf courses…

What is the new surprise of The Els Club Teluk Datai?

By: 2016. 01. 26.

The Els Club Teluk Datai (managed by Troon) is constantly surprising me. First, they were not able to open the golf club on time (it was opened in November 2014). After a not so smooth start, The Els Club…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

Who is the big winner of the latest Middle East Golf Awards?

By: 2016. 01. 14.

I almost started this post by heralding Troon's 4 new accolades (within 3 months Troon received awards in 12 categories in total) at the latest Middle East Golf Awards (MEGA). Although The Els Club, Dubai is managed by Troon,…

How Contra Costa Country Club helps you to be disconnected?

By: 2016. 01. 11.

Last week Troon had been selected to manage the Contra Costa Country Club located in the Bay Area in Pleasant Hill, California. The club’s 18-hole golf course has been redesigned in 2014 by Robert Trent Jones II, The changes…

What are damages of the golf course oversupply?

By: Rich O'Brien 2016. 01. 07.

For my Grow the Game Series I recently interviewed Rand Jerris, the Senior Managing Director for Public Services for the USGA, Jay Karen, the new CEO of the National Golf Course Owners Association and Derek Sprague of the…

When will pro shops exploit beacon technology?

By: 2015. 12. 28.

I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…

What will be like playing at the Al Zorah Golf Club?

By: 2015. 12. 14.

After 8 years of planning and developing, Al Zorah Golf Club opened last week (9 December 2015). The new golf course was officially opened by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Ruler of Ajman, as golfers and high-profile government…

Why sustainability is critical for the growth of the game?

By: Rich O'Brien 2015. 12. 07.

Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…

How could The Falls Club really revive?

By: 2015. 12. 03.

The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…

Where is the best value for money golf course in Scotland?

By: 2015. 11. 19.

It seems like Macdonald Hotels in recovering from a £6.5 million pre-tax loss in 2013. Last year their profit was £3.6 million. Macdonald Hotels as you can remember, agreed a 5 year finance deal with Lloyds Banking Group. Thanks to this deal…

What is £2 million enough for a golf club?

By: 2015. 11. 17.

In Gleneagles Hotel's example, we could see that it is not a bad business to invest in golf clubs.  Diageo sold in July 2015 Gleneagles Hotel to Ennismore for cca. £150m. Now another alcoholic beverage company, the Japanese Asahi…

How can Troon Privé make attractive Boomers’ paradise to others?

By: 2015. 11. 16.

For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…

What is missing from the tarnished Chateau d’Augerville?

By: 2015. 11. 12.

I am always amazed when I see a tarnished, medieval castle in a golf club. The 15th century Chateau d’Augerville is not an exception. Chateau d'Augerville is a member of the Châteaux & Hôtels Collection. The hotel has 40 rooms distributed in…