A year ago, I met a very interesting person, Andrew Davis at the annual conference of EGCOA (European Golf Course Owners Association) in Amsterdam. I really enjoyed his presentation about pricing strategies as a key driver of revenue…
Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…
A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…
Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…
The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…
I received many positive feedbacks about my TOP 10 golf travel blogs' list that I published in August. So I thought to analyze another social media platform, the Instagram, and who are the most successful golf travel Instagrammers.…
Two years ago, my guest writer Görkem Kursunlu Karakus (Counsel, Embassy of Turkey, Washington, US) when she wrote about golf tourism development in Turkey, she has not mentioned any golf projects at the Black Sea shore of Turkey. We…
Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…
Troon Privé (the private club operations division of Troon) will manage Belfair, a private golf club community in Bluffton, South Carolina. Belfair is an award-winning 36-hole facility as well as the community’s property owners association. The club features two championship…
The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…
How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…
I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…
When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
The Lumine Mediterránea Beach & Golf Club has just reopened its Beach Club for 2017. The Beach Club, which features a unique series of tiered pools that overlook the Mediterranean Sea, offers visitors the perfect place to relax and unwind…
When I first heard about that Troon will manage the Deering Bay Yacht & Country Club in Coral Gables, Florida, I could not imagine that is a very eventful place. Deering Bay Yacht & Country Club is a unique…