Golf Club Marketing

Why should mobile technology matter to your golf club?

By: Gary Denault 2017. 03. 01.

Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…

Gleneagles golf course

Can Gleneagles host effectively a European Championship?

By: 2017. 02. 22.

Gleneagles has today been unveiled as an Official Supporter of the Glasgow 2018 European Championships (between 2nd and 12th August 2018), a multi-sport event. To be staged every four years, the European Championships will combine the existing European Championships…

West Cliffs Golf Links

How will West Cliffs challenge the competitors?

By: 2017. 02. 21.

Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…

Medinah Country Club organic garden

Happy birthday to Medinah Country Club’s organic garden!

By: 2017. 02. 15.

I assume you would expect many things to hear from and about Medinah Country Club, but about their organic garden. Yes, organic garden. You read it correctly. Last December, I found in Global Golf Advisors' 2016 National Trends…

fibodo on mobile and tablet

How can Fibodo improve PGA Pros’ business performance?

By: 2017. 02. 10.

With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…

Secret Valley Golf Club

What could make Secret Valley Golf Club truly attractive?

By: 2017. 02. 06.

It was funny to read about the Secret Valley Golf Club (Cyprus; part of the Bank of Cyprus’ investment portfolio) that it is one of the most popular golf courses in Cyprus. Not so far away from the Secret…

Millennials on golf courses

Why Millenials Matter: Golf Trends for the Next Generation

By: Whitney Reid Pennell 2017. 01. 27.

Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…

Stoke Park

Stoke Park found an interesting golf travel segment

By: 2017. 01. 24.

A new international membership available from England's famous Stoke Park Country Club, Spa & Hotel. The ‘Colt International Membership' is available only to those whose permanent residence is outside of the UK and entitles the holder to up…

Data_Global Golf Advisors Club Leaders Survey_2016

The Art of Winning Golf’s Unfair Game

By: Rob Hill – Partner, GGA 2017. 01. 23.

“People operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – Michael Lewis, Moneyball. Michael Lewis’s book (and the movie based on it), introduced data…

Verdura Resort

What are the ambitions of the Sicilian Verdura Resort?

By: 2017. 01. 11.

Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…

Can Concert Golf revive the White Manor Country Club?

By: 2017. 01. 05.

The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…

Abu Dhabi Invitational

Who will win the 2017 Abu Dhabi Invitational?

By: 2016. 12. 22.

Paul McGinley will lead a host of star names at the 2017 Abu Dhabi Invitational at the award-winning Yas Links on Yas Island from January 28-29, 2017. He will captain a Professional Golfers’ Team against a Celebrity Team…

Potowomut Golf Club

What are the challenges of the Potowomut Golf Club?

By: 2016. 12. 21.

Here comes Troon's latest new business win. They have been selected to manage Potowomut Golf Club in Warwick, Rhode Island. Potowomut Golf Club is a historic private facility that features an 18-hole Walter Johnson-designed golf course. Johnson was a…

Troon Abu Dhabi Golf Club

What could Troon wish more for Christmas?

By: 2016. 12. 19.

It seems like, the Troon-managed Abu Dhabi Golf Club was able to keep up the outstanding customer experience performance from last year. In 2015, they received the "Best Golf Course above 500 AED of the Year" at the Middle…

Why the Auckland luxury real estate sales are in the spotlight?

By: 2016. 12. 14.

Would you believe that Auckland saw a 63% growth in million-dollar-plus sales thanks to strong international and local demand? Some real estate analysts say that there is a connection between the growth of Auckland real estate sales and…

flexible membership

How to convert nomadic golfers to golf club members?

By: 2016. 12. 09.

One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…

What will Troon’s new advisory services be like?

By: 2016. 11. 29.

When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

Why should online booking be important to golf clubs?

By: 2016. 11. 11.

The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…