Golf Club Marketing

How could Bom Sucesso attract golf tournaments?

By: 2016. 04. 28.

Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…

How will the Prince’s Golf Club revive?

By: 2016. 04. 07.

In the near future, it is still not expected that The Open Championship will return to the Prince's Golf Club despite all hopes. The golf club has not held The Open Championship since 1932 when Gene Sarazen won the competition.  A little…

What are Essendon Country Club’s ambitious future plans?

By: 2016. 04. 05.

Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…

Should the Powder Horn Golf Club become private?

By: 2016. 03. 31.

Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…

Why Burhill Golf Club renovation is in the spotlight?

By: 2016. 03. 29.

It seems like Burhill Golf Club is once again investing in its golf course. In the last couple of years, we saw several forward-thinking investments like: their commitment to improving environmental performance across all areas of operations; the…

How can a £5 million investment improve a golf club?

By: 2016. 03. 22.

Burhill Golf and Leisure Ltd (BGL) will invest this year, £5,000,000 into the development of the newly branded Birchwood Park Golf and Country Club, currently Birchwood Park Golf Centre. The venue will undergo a complete transformation of its health…

What will come after the enhancements of the clubhouse?

By: 2016. 03. 18.

What we see renovations and enhancement activities today at The Cape Club (formerly Ballymeade Country Club; managed by Troon) are part of a complex strategy of the new owner, to transform the property into a five-star resort. The golf course…

How to make lifetime memories at Fairmont St Andrews?

By: 2016. 03. 14.

Thanks to Crown Golf, GolfBoard is not totally new in the UK. Last year Crown Golf has tested GolfBoard in 3 of its golf courses: The Hertfordshire, Paultons (rental from £15) and Sherfield Oaks. Now, the Troon (preferred partner of GolfBoard…

How to manage your golf life with minimum investment?

By: 2016. 03. 08.

A couple of years ago, I wrote about the phenomenon of "nomad golfers". In 2013, their share of nomad golfers in the UK & Ireland was 68%. In 2014, England Golf found that their share grew: 73% and as such…

Why is golf so popular in the Costa Brava region?

By: 2016. 03. 07.

The Costa Brava region is celebrating its ‘Year of Golf 2016’, which commemorates 50 years of golf in the region, is to welcome more than 70 tour operators and travel agents from 25 countries when it hosts the…

How can Troon help the Knollwood Country Club?

By: 2016. 03. 06.

Troon has been selected to manage Knollwood Country Club in Elmsford, New York. Knollwood Country Club is located in renowned Westchester County. The club has a rich history dating back to 1894 when it was founded. Knollwood was one…

Who is the next to join the European Tour Properties network?

By: 2016. 03. 02.

A new Eastern European golf club is joining the European Tour Properties network in these days. The 7 years old Albatross Golf Resorts will be the 3rd Eastern European golf club to join the European Tour Properties network.…

Can Steelwood Country Club boost its membership?

By: 2016. 03. 02.

In 2009, the developers of the gated Steelwood residential community, on 1,500+ acres in Loxley, Alabama have sold their ownership in the Steelwood Country Club to a group of club members. Originally, Richard and Carol Miller bought land in 1992 from…

What is PGA Catalunya Resort’s luxurious Airbnb solution like?

By: 2016. 02. 29.

Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…

Would you regret if you miss Oceânico Golf at Easter?

By: 2016. 02. 26.

The Golf's Easter offer could have come earlier. I have already booked my Easter holiday somewhere else. I hope this opportunity will come on time, at least for you. Oceânico Golf's Easter Special package includes not just one…

Why should reviews matter to your golf club?

By: Anthony Douglas 2016. 02. 25.

Just like many other areas of tourism that have greatly benefited by coming online, the golf industry is no exception. In the past decade, we’ve notably seen how the hotel industry was revolutionized by the appearance of OTA’s…

What should Troon improve at the Rio Mar Country Club?

By: 2016. 02. 22.

Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico.  What is not so rosy in Puerto Rico is the economy.…

Al Zorah Golf Club 3074 high tide - no golfer mr

What made Al Zorah Golf Club the development of the year?

By: 2016. 02. 09.

There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…

Why is ‘bleisure’ missing from the golf travel industry?

By: Mark Siegel 2016. 02. 08.

Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…