Golf Club Marketing

Stoke Park

Stoke Park found an interesting golf travel segment

By: 2017. 01. 24.

A new international membership available from England's famous Stoke Park Country Club, Spa & Hotel. The ‘Colt International Membership' is available only to those whose permanent residence is outside of the UK and entitles the holder to up…

Data_Global Golf Advisors Club Leaders Survey_2016

The Art of Winning Golf’s Unfair Game

By: Rob Hill – Partner, GGA 2017. 01. 23.

“People operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – Michael Lewis, Moneyball. Michael Lewis’s book (and the movie based on it), introduced data…

Verdura Resort

What are the ambitions of the Sicilian Verdura Resort?

By: 2017. 01. 11.

Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…

Can Concert Golf revive the White Manor Country Club?

By: 2017. 01. 05.

The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…

Abu Dhabi Invitational

Who will win the 2017 Abu Dhabi Invitational?

By: 2016. 12. 22.

Paul McGinley will lead a host of star names at the 2017 Abu Dhabi Invitational at the award-winning Yas Links on Yas Island from January 28-29, 2017. He will captain a Professional Golfers’ Team against a Celebrity Team…

Potowomut Golf Club

What are the challenges of the Potowomut Golf Club?

By: 2016. 12. 21.

Here comes Troon's latest new business win. They have been selected to manage Potowomut Golf Club in Warwick, Rhode Island. Potowomut Golf Club is a historic private facility that features an 18-hole Walter Johnson-designed golf course. Johnson was a…

Troon Abu Dhabi Golf Club

What could Troon wish more for Christmas?

By: 2016. 12. 19.

It seems like, the Troon-managed Abu Dhabi Golf Club was able to keep up the outstanding customer experience performance from last year. In 2015, they received the "Best Golf Course above 500 AED of the Year" at the Middle…

Why the Auckland luxury real estate sales are in the spotlight?

By: 2016. 12. 14.

Would you believe that Auckland saw a 63% growth in million-dollar-plus sales thanks to strong international and local demand? Some real estate analysts say that there is a connection between the growth of Auckland real estate sales and…

flexible membership

How to convert nomadic golfers to golf club members?

By: 2016. 12. 09.

One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…

What will Troon’s new advisory services be like?

By: 2016. 11. 29.

When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

Why should online booking be important to golf clubs?

By: 2016. 11. 11.

The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…

Why is the Abu Dhabi HSBC Championship attractive?

By: 2016. 11. 09.

Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…

How should the European Tour Properties improve in 2017?

By: 2016. 11. 07.

I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…

A surprising event at the Saadiyat Beach Golf Club

By: 2016. 10. 28.

Next week, we will see in Abu Dhabi a historical moment. The Saadiyat Beach Golf Club (Gary Player designed seafront golf course: par-72 course, which will be set up at 6,337 yards / 5,795 meters for the championship) will…

How could the Hoebridge Golf Centre be more attractive?

By: 2016. 10. 26.

Hoebridge Golf Centre, a BGL venue in Woking, has just unveiled their £500,000 worth of investment plans that are currently underway at the center. The plans include the construction of a new, adult-only lounge area to be used…

Can you achieve growth with club management diplomas?

By: 2016. 10. 25.

5 CMAE members were awarded recently with their Club Management Diplomas (CMDip) at a special presentation ceremony at the CMAE’s recent Annual General Meeting. The successful recipients were Simon Baker, Iain Lancaster, Sharon Heeley, Andrew Hill and Michael Newland.…

Why is social media helpful for Maderas Golf Club?

By: Corey Ross 2016. 10. 24.

The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…

Carnoustie Golf Links

Where are the true voices about Carnoustie Golf Links?

By: 2016. 10. 20.

Carnoustie Golf Links, a regular host of The Open Championship, has been voted as the best golf course in Scotland in the Scottish Golf Tourism awards. The awards are held annually to celebrate what’s great about Scottish Golf. Voted…