A miscarried Titleist promotion
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…
Golf Equipment
Limited edition Wilson Staff D-100 for sale!
Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…
Are golf brands fitting to mobile?
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
What is common in Ronald Reagan and PowaKaddy?
All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…
Glide on golf course like Bubba Watson
Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…
Why golf spike matters so much?
After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…
Nike Golf blundering ad with Tiger Woods
Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…
Do spikeless golf shoes take over the market?
Two years ago if somebody played in golf shoes without replaceable spikes, people would think he is not a serious golfer or cannot afford more. In those days spikeless golf shoes accounted hardly 10%. As golf dress code…
First time in PGA Tour
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
Do you want to be Rickie Fowler’s new stylist?
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
Golf Game: How to raise $125,000 in 30 days
In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…
TaylorMade is boosting golf experience on mobile
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
Ping’s sponsorship challenges with Michael Phelps
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
How far Titleist Pro V1 can go?
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
TaylorMade combines print ad with augmented reality
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
FootJoy wants to rejuvenate
It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…
First Nike Golf ad with Rory McIlroy
As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…
Do you believe in low compression golf balls?
I am always skeptical when I read about "product of the year" or about any similar titles. It is also true regarding golf balls (check out my previous post about GolfBallSelector.com). On the website of GolfBallTest.org I came across…
What is the future of Padraig Harrington?
In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…
Are we safe on golf courses?
Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…