Will Tiger Woods sink Nike Golf?
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…
Golf Equipment
Phil Mickelson will make money for me in June
I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…
Why Callaway Golf is sponsoring Mario Golf World Tour?
Somehow it seems to me that all of the major palyers of the consol game business are struggeling. Microsoft's Xbox continues its long history of losing money (cca. 2 billion USD per year). Even in this year Xbox…
Paul McGinley’s European team is expanding
In the last 10 years we mainly heard about Sam Torrance's senior European Tour victories or as the brand ambassador of John Letter. So I was little bit surprised when I heard early this week that Sam Torrance…
Royal & Awesome in the lure of Facebook fans
I don't want to spoil the celebration of Royal & Awesome, because I know from my work how great to have 100,000 fans in Facebook. Number of fans (see: reach) is an important social media KPI. However there…
How SkyCaddie TOUCH fit into the new ecosystem?
Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show. SkyCaddie TOUCH features many useful things like: glove-friendliness; easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone…
Chosen golfers of Mizuno Golf
Back in 2013, Mizuno Golf started an interesting initiative called Play Famously to provide a unique experience for die-hard golfers by treating them as like Tour Professionals. I would add more benefits to those who have Mizuno Golf…
Growing business potential of Asian female golfers
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
Callaway invented the softest golf ball ever
The battle to invent the softest golf ball is keeps going on. In January 2013, I reported about Wilson Staff DUO golf balls that have a compression of 40 (out of 110 - but the complate scale ends at 200).…
Ernie Els’ new sponsor: Adams Golf
Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf. Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…
Big Bertha driver in the footsteps of TaylorMade SLDR driver
In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use. SLDR driver features a blue, 20-gram weight that slides…
Callaway’s Speed Regime golf balls adapts to you
Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers. In case of the new Callaway Speed Regime golf balls that…
Troon Golf is helping frozen Russian golfers
I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…
Callaway Golf’s crossbar technology is changing the game
It seems to me Callaway Golf found a great solution how putters can connect better to our golf balls enabling more controlled and consistent roll. I would happy to see similar solution for other golf club types as…
Wilson Staff is crowdsourcing their golf bag development
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
Callaway Golf reinvents the spikeless golf shoes
In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…
Honma Golf the big enigma
I must confess that Honma Golf is a big enigma for me and I guess for many other golfers. We hardly read about Honma golf clubs in golf magazines. Honma golf clubs are handmade one-by-one. You can imagine their…
How Titleist is fighting for more forgiving irons?
In two months (November 8., 2013)Titleist will launch officially many new irons: AP1 and AP2 (714 Series) irons; CB and MB irons (714 Series). I think from golfer point of view the new AP1 and AP2 irons are…
The new Mizuno MP-4 irons are coming
As I wrote in my previous post about TaylorMade, dollar and unit sales of irons in May were the highest since June 2008 (unit sales) and May 2007 (dollar sales) according to Golf Datatech. For the month, iron sales…
Wilson Staff needs more PGA Championship victory
It has been a while when I heard that Wilson Staff won a PGA Championship. Without any particular reason I keep my finger crossed for Wilson Staff. This why I am happy to report about a Wilson Staff…