In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…
As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…
I am always skeptical when I read about "product of the year" or about any similar titles. It is also true regarding golf balls (check out my previous post about GolfBallSelector.com). On the website of GolfBallTest.org I came across…
In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…
Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…
I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…
In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth $250 million. Nice sum isn't it? Well, not that much if we remember,…
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…
Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…
Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…
Two years ago I had already written a post about hickory golf. Recently I came across with an article about hickory golf championship. As you can assume this press release was not published in a leading golf magazine…
As I am planning my holiday in Barcelona, I am wondering shall I take my golf clubs with me or leave them at home. Golf club rental must be a good business since more and more companies are…