Are you Pinterested in golf??
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…
It seems Nike Golf was able to maximize iPhone application in many ways. Nike Golf came out a week ago with an iPhone app called Nike Golf 360°. Nike Golf 360° is not "just" an app that helps you to…
The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company is just restructuring and want to focus on golf balls…
In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…
When I am visiting new golf courses I am always looking for something unique (beside the design of the golf course). I am sure that some small tools like golf club scrub always look almost the same. So…
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…
I have just ordered via Amazon.com, Bernard Darwin's book: Bernard Darwin on Golf. To this point it would not be interesting, if it does not turn out that the author of the book was member of the Society…
Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…
I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks. Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…
We would think golf is a peaceful sport and game, but there are companies that think differently. Namely, Armourbite came out with a teeth-protector. To justify themselves, they say (and it is true in general) that when we…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
I was reading Golf Business Development's summer edition where I found an article about Nickent Golf. At the end of the article I found URL of the brand: www.nickentgolf.com. Immediately I typed the URL into my browser where…
During the communist era there was no golf life in Russia and in the Soviet Union. The first 18-hole golf course was built in 1994 (LeMeridien Moscow Country Club). In 2009 over a billion of USD was pumped…
One of the great merits of Twitter is that your followers can communicate directly with you. In other words communication turns to be very intimate and personal, only in one case if you allow people to send you…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…