Callaway Golf knows who is worth sponsoring
Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…
2237 entries: IMG
Ashworth golf shoes are losing their spikes
We are witnessing an explosive growth in spikeless golf shoes in the first quarter of 2013. Golf Datatech says although spikeless golf shoes have a 35% market share (triple what it was in January 2011), 90% who are…
Harry Vardon’s golf club purchasing guidelines
My girlfriend has just returned from Toronto, Canada. She brought me a very interesting and unique book written by Harry Vardon: The gist of golf. The book was written and printed in 1922. Harry Vardon wrote it in a…
Rory McIlroy’s Nike Golf endorsement is in danger
Time to time, I ask myself, whether Rory McIlroy could earn more money by winning tournaments and championships with his previous Titleist golf clubs or as it is today, when we see him struggling on the green. Last…
Last days of TaylorMade R1 driver
TaylorMade introduced in 2011their new driver, the R1 driver. First day offered it white and then this May in black. Personally, I prefer the black one because it gives the feeling of a powerful driver. I like TaylorMade R1…
The End of Rack Rate? Dynamic Pricing in the Golf Industry
Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…
What would happen if Hunter Mahan…
Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…
How Troon Golf handles slow golfers?
A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…
How to maximize golf tee times?
For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…
Have your heard about dynamic pricing in the golf industry?
Dynamic pricing has just arrived to the golf industry. Some golf clubs are already using this pricing model, like the Bent Creek Golf Club. This pricing model is not a new idea, it is widely used in the…
Rebounding golf participation in the UK
Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…
Callaway Golf clubs are losing weight
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
Nike Golf’s perception about golf
Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…
Bearwood Lakes Golf Club goes mobile
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
Callaway Mack Daddy 2 wedges are breaking every rule
I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…
TIP: How to choose golf vacation packages?
We as golf travelers are not spoilt when it comes to golf vacation packages. I am that kind of golfer who leaves golf vacation package selection to the last moment. I know it is not so smart, but…
The last Wilson Staff D100 iron sets are running out
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
US Open Championship tickets from Callaway Golf on mobile
Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…
Golf business prospects in China
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…
What is the new color of TaylorMade R1 driver?
We complained so much (actually 3 years) about the white color of TaylorMade R1 drivers. Now, I have a good news for those who believe that a golf club must be black. TaylorMade announced today that they have…