2237 entries: IMG

Hedgehog concept in the golf industry

By: 2013. 05. 22.

Currently I am studying business process improvement at the University of British Columbia as part of the Web intelligence course (totally online course). One of our text books is Jim Collins' Good to Great book (the other is…

How to upgrade your Ping putters?

By: 2013. 05. 21.

We tend to speak about putting as golf's game within the game. The putting stroke is the least complex of all the ways there are to swing a golf club. It requires no special strength, speed, size or…

Ashworth Golf changes to shorts

By: 2013. 05. 13.

Recurrent excuse why people do not want to play golf is the conservative dress code. The regular answer to the accusation is: we are traditionalists. Somewhere this debate reminds me a previous dispute about the belly putters. It…

How would you solve turfgrass pest problems?

By: 2013. 05. 07.

As I wrote in my previous post, average American mobile user is spending cca. 2 hours 38 minutes on his mobile and tablet on daily basis. Americans are spending twice as much time today with desktop media as they do with mobile.…

Mother’s day present from Wilson Staff

By: 2013. 05. 03.

I think this is the first time in my life when I hear about Mother's day in relation with golf. Wilson Staff found a very nice concept to help us to praise and to express our honour to…

We cannot afford to miss the hole

By: 2013. 05. 03.

I am sure you are familiar with that feeling when you struggled throught the fairway (let's suppose, you have got a good chance to finish the game under par) and you are standing on the green. Suddenly you…

Limited issue signature golf shirt from Ashworth

By: 2013. 05. 02.

There is a hot debate in these days about golf club dress codes and in general about the style of golf attire. What I see at Ashworth is that they are still designing low-key clothes. As they say…

Golf challenge day in St Andrews: 50+ miles within a day

By: 2013. 04. 29.

In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…

If something is good, it sells itself!

By: 2013. 04. 25.

Adidas Golf has good reason to be happy in these days. Since the foundation of the company in 1999, the first part of 2013 was the highest sales period in the life of adidas Golf. According to Golf…

Callaway Golf partners with LinkedIn

By: 2013. 04. 24.

So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…

A miscarried Titleist promotion

By: 2013. 04. 18.

I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

Limited edition Wilson Staff D-100 for sale!

By: 2013. 04. 11.

Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

What is common in Ronald Reagan and PowaKaddy?

By: 2013. 04. 07.

All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…

Glide on golf course like Bubba Watson

By: 2013. 04. 03.

Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…

Why golf spike matters so much?

By: 2013. 04. 02.

After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…

Nike Golf blundering ad with Tiger Woods

By: 2013. 03. 31.

Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…

Do spikeless golf shoes take over the market?

By: 2013. 03. 25.

Two years ago if somebody played in golf shoes without replaceable spikes, people would think he is not a serious golfer or cannot afford more. In those days spikeless golf shoes accounted hardly 10%. As golf dress code…

Pages disappeared on Titleist’s website

By: 2013. 03. 19.

One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…