Probably you have already heard about the new Callaway Golf Apex irons. So, I will only try to summarize the new features of the new Apex Irons and Hybrids. Last year Callaway Golf promised that the Apex 2015…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…
Do you remember the old Callaway Golf Great Big Bertha Driver? I think you will find quite a lot of changes in the new Great Big Bertha Driver! Check out the details below. Callaway Golf has just…
Irish Golf Expo decided to move this year to a location to hold the event (November 28-29, 2015). The place is in Northern Ireland's newest and largest exhibition venue at the Eikon Exhibition Centre in Lisburn. Although this is a…
Miklós Breitner is a golf industry influencer and the Founder and CEO of Golf Business Monitor, the world #1 B2B golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club…
A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…
On 21st July will be opened the American Golf National Academy at the High Legh Park Golf Club in Cheshire. American Golf is promising to help golfers to hone their golf game by providing PGA Professionals in store and on…
Callaway has just launched its new Callaway Golf MD3 milled wedges. Their promise is that the MD3 Milled Wedges have the versatility and selection for every shot, every course condition, and every swing. What a brave statement! Available Lofts:…
Cleveland Golf is introducing the new custom edition Cleveland Golf 588 RTX 2.0 wedges commemorating a very special time of year with Father’s Day, the 2nd Major Championship of 2015, and the Fourth of July all quickly approaching. The 588 RTX 2.0 family of wedges…
Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…
Phil Mickelson gave his direct input on the design of this wedge. Callaway Golf tries to come up with a wedge, which has the versatility to perform out of deep rough, bunkers, on flop shots, and any of…
Kevin DeDonato was appointed to the position of general manager at Centennial Golf Club in Carmel, N.Y. DeDonato will oversee all aspects of the club operations to include golf shop, retail, tournament/group sales, food & beverage and agronomy at the…
GAME GOLF has just announced that the European Ladies Tour Pro Sophie Walker is joining its brand ambassador team. She will be the first female professional to use GAME GOLF in an official tournament at the Australian Masters…
In the last 4 months Clubessential and ClubSoft worked on finalizing the conditions of the acquisition. Now it is official that Clubessential acquired ClubSoft, creating probably the most powerful information technology vendor in the club market with 115 US…
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…
What a nice open handed people are playing in Crown Golf clubs. Crown Golf club members have now donated over £100,000 to The Golf Foundation in the last 8 years. Since 2006, members at Crown Golf clubs have been contributing…
The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…
The Golf Club at Mansion Ridge has just selected Troon Golf to oversee all aspects of the golf club, including golf operations, agronomy, revenue management, food and beverage, special events, sales and retail. The Golf Club at Mansion Ridge…
59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…