The club industry staffing crisis
One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…
622 entries: customer experience
A full-service golf academy is ready to impress us at the Vattanac Golf Resort
My interviewee Nikolaj Kromann Jørgensen (COO, TrackMan) said "We see most range facilities and public golf courses, and many private clubs, evaluating how they can create more value for their customers and members at the driving range." A good example of…
FlightScope Mevo+ Pro Package offers 11 more performance data parameters
I can see more and more people who want to have more productive time on the driving range and get 360-degree insights of his/her game/swing. My fantastic Irish PGA Pro friend is a good example of how technology…
Make an extraordinary golf event with tour-like personalization!
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
What new awards did Las Colinas Golf & Country Club win in 2021?
If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…
What synergies can Golf Genius and BRS Golf achieve together?
The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…
The future of golf club tournament management
When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…
Will the 2022 Porsche European Open be a blockbuster?
I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…
How to empower golf club frontline workers to succeed?
The world of work has changed. Expectations of both employers and employees have changed. A significant number of golf club employees are quitting their jobs citing issues related to the employee experience (EX), from lack of work-life balance…
How can the Estonian Pärnu Bay Golf Links prevail in the competition?
The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…
Will women feel more welcomed at Finca Cortesin after the Solheim Cup?
It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…
What could make the new London Golf Club website more effective?
Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…
What business challenges will the new President of the ADGF face?
As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…
How positively Rain Bird is viewed as an employer?
When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…
Why did La Cala Resort choose The Bucket Pros as its partner?
A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…
The Les Bordes Golf Club’s New Course is ready to impress you!
I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…
Rheingolf on the Green an Open-Air Golf Show in Germany: 20-22nd August
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
What will Keith Pickard be able to achieve at The QHotels Group?
Keith Pickard is joining The QHotels Group (owner & operator of 21 venues across the UK) from Macdonald Hotels & Resorts. In his previous position, he was the group director of golf, leisure & spa (between 2015-2020) of…
How to find the key to happiness next to golf in Málaga?
If you enjoy playing golf in the best weather in Europe, then it is a great idea to look for a gorgeous property in Málaga. People buy property in Málaga for various reasons: as a holiday property, as…