For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…
Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…
In 2017, R&A 's "Golf around the world" report found and listed 105 golf clubs in the Philippines (versus 240 in Thailand, 183 in Malaysia, 161 in Indonesia, 128 in Myanmar). This is an 11.7% growth since 2015. The country…
Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…
One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…
Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
The 20th International Golf Travel Market (IGTM) will kick off in five weeks. This time, it will be held in the Palais des Festivals et des Congrès from December 11-14, 2017. I will be there too. We don't…
I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…
When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…
Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…
The Dom Pedro Group, one of the world’s most renowned hospitality brands, has introduced a newly formed division, the Dom Pedro Hotels & Golf Collection. All this happened after the acquisition of Vilamoura’s five best-loved courses (Oceânico Group was…
I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…