What was I the proudest of in 2019?
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
574 entries: customer experience
The birth of a European Elite golf course?
Ålands Golfklubb´s Castle Course has gone through a major rebuild during 2018 and -19. We are now at the final stretch of the project. Adam Lawrence from Golf Course Architecture visited us and stated that he may have…
How to manage the pace of play well at your golf club?
The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…
Las Colinas retained its title at the 2019 European Property Awards
Just like in 2018, Las Colinas Golf & Country Club competed to be awarded top honors in the “Residential Development – Spain” category at the 2019 European Property Awards. The judging panel of 80 industry experts focused on…
Are you surprised by Glenmuir’s acquisition of Sunderland of Scotland?
The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…
Why will Öschberghof put a spell on you too?
The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…
How did Troon impress the owner of Yas Links?
Probably, you have already heard that Troon has been selected to manage Yas Links. This is the 17th Troon managed venue in the MENA region. Troon is not a newcomer in Abu Dhabi. They are already helping Abu…
10 tips for your first golf trip in Italy
I know that every golf trip can have unintentionally pitfalls. Therefore, I would like to share with you my tips on how to have a meaningful golf trip in Italy, especially if it will be the first one…
Time to discover less known Portuguese golf courses!
Early this year, I received a very kind invitation from Carlos Ferreira (owner of Tee Time Golf Agency, Portugal). He invited me to participate in the 1st Tee Times Lisbon Tournament 2019 (29th May – 2nd June). The…
The great temptation of Slieve Russell Hotel, Golf & Country Club
A few days ago, it became official that the Slieve Russell Hotel, Golf & Country Club has earned the title of PGA National Ireland. Slieve Russell Hotel, Golf & Country Club has become the association’s 8th branded resort…
What is the value of Faldo Signature Design Status?
This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…
ParOne Invitational STEAMathalon: how to broaden golf’s appeal?
When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…
What can boost Italian golf tourism?
I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…
How promising the French golf industry is? – Interview
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
Topgolf Lounge: Topgolf’s first eSports lounge is ready
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
How to sell more green fees with Greenfee365 and earn more?
I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…
How can golf clubs be smart in content marketing?
Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…
The relevance & potentials of golf travel agencies in 2019
We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…
How Callaway FITS Shaft Analyzer affects your performance?
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
How could Fungolf entice people to golf?
In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…