After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…
There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…
I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…
Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…
Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…