HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…
The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…
When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…
I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…
How exciting it has been watching the Summer Olympics! Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…
Evian has recently announced its new brand ambassador, the golf prodigy Lydia Ko. It was a bold decision of Evian, since spending power and influence of women is growing. Therefore, it is good to appeal to potential female customers.…
By winning on last Sunday the 2015 Lorena Ochoa Invitational that was held at the Club de Golf Mexico, in Mexico City, Inbee Park got very close to entering the LPGA Hall of Fame. She needs only 1 more point to…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
This year the 2015 Ricoh Women’s British Open will be held at Trump Turnberry Resort, Scotland, July 30 to August 2. All of the current TOP 20 on the Rolex World Ranking, along with all of the current TOP…
Yesterday Mizuno Golf was happy to announce that they were able sign a multi-year, global contract extension with Stacy Lewis, current No. 3 in the Rolex Rankings. An interesting insight about Stacy Lewis is that she is the 1st…
It seems to me that 2014 is going to be Mizuno Ambassador Stacy Lewis' best year ever since she is on LPGA Tour. She was able to capture 2 LPGA Tour Awards: the Rolex Player of The Year and Vare…
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…