Rob Hill (Partner, Global Golf Advisor) wrote in his guest post in January 2017 that a possible excuse of golf club managers for not embracing data analytics is that they do not have the tools with which to gather…
I like the proverb of Confucius who said tell people - and they may forget....show them - they may remember...involve them and they will understand. In the last couple of years, I have seen many initiatives that tried…
In January this year, it was not sure who will be the owners of the 109-year-old Woodmere Club. Now we know that Troon has been selected to manage The Woodmere Club, a private club in Woodmere, New York. All…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…
As the current Troon Executive Vice President and Chief Operating Officer, John Easterbrook, has been appointed as the chief membership officer for the PGA of America, Troon had to find a replacement. Troon has named Mike Ryan and…
With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…
Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…
A new international membership available from England's famous Stoke Park Country Club, Spa & Hotel. The ‘Colt International Membership' is available only to those whose permanent residence is outside of the UK and entitles the holder to up…
“People operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – Michael Lewis, Moneyball. Michael Lewis’s book (and the movie based on it), introduced data…
Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…
The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…
Here comes Troon's latest new business win. They have been selected to manage Potowomut Golf Club in Warwick, Rhode Island. Potowomut Golf Club is a historic private facility that features an 18-hole Walter Johnson-designed golf course. Johnson was a…
Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…
Not so long time ago, I wrote about that Bom Sucesso became a member of the Europen Tour Properties as an official European Tour Destination. This time I can tell you that the Donald Steel-designed Guardian Bom Sucesso golf course…
If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone. The entry barriers have fallen away and the number of people that you as a business…
I believe that for European golf club managers there are few really important events that they should visit. One of them is the Golf Business & Industry Convention that will be held in 2017, between 17-19 January at…
I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…
The prestigious Centurion Club announced last week, that the former Chief Executive of the PGA European Tour, George O’Grady, will become the club’s first President. I think, I don't have to introduce you George O'Grady, who spent over 40 years…