There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…
The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
Early this year, I have already shared with you that the 2017 Waste Management Phoenix Open (held February 2-5th, 2017) will be an official pilot of the new sustainability standard for golf tournaments of the Golf Environment Organization. Now, I can…
The Lumine Mediterránea Beach & Golf Club has just reopened its Beach Club for 2017. The Beach Club, which features a unique series of tiered pools that overlook the Mediterranean Sea, offers visitors the perfect place to relax and unwind…
Tomorrow will kick off The 2017 Waste Management Phoenix Open at TPC Scottsdale. The Organizers are expecting to have over half a million spectators. We could think for a while that this is going to be another Waste Management…
A real important agreement between the LET and LPGA has been reached recently that will see Dundonald Links (a Kyle Phillips-designed course) host both the 2017 men’s and ladies’ Scottish Opens whilst elevating the Aberdeen Asset Management Ladies Scottish…
The Ricoh Women’s British Open will return to Royal Lytham & St Annes Golf Club for the fifth time in 2018. Royal Lytham and St Annes Golf Club is one of the most challenging of the Open and Ricoh Women’s…
Last year was the first year when I had the chance to write about the Japanese professional golfer, Hideki Matsuyama. Since then he has become the world's #12 (4 places higher than in 2015). After 2 years, Matsuyama…
This post could have been solely about the victory of Lamkin at the latest Sony Open, where Lamkin brand ambassador Brandt Snedeker (earned $626,400; was equipped with Lamkin Crossline grips) in the playoff lost out on Fabian Gomez. In…
It seems like the persistence bore its fruits to the Nike Golf athlete Miguel Tabuena. In the past, he was several times close to winning championships on the Asian Tour. By finishing 14-under-par (67-69-66; 202), he won the Philippine Open…
Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…
In Gee Chun (World #10, became professional in 2012) won the 2015 U.S. Women’s Open Championship held at the Lancaster Country Club, in Lancaster, Pa. This was In Gee Chun's first appearance at the U.S. Women’s Open Championship and becomes just the…
Bernd Wiesberger (World ranking: 23; FootJoy brand ambassador) produced an impressive final round of 65 (a 13 under total) to win the Alstom Open de France at future Ryder Cup host venue Le Golf National. Bernd Wiesberger is the first…
This year the 2015 Ricoh Women’s British Open will be held at Trump Turnberry Resort, Scotland, July 30 to August 2. All of the current TOP 20 on the Rolex World Ranking, along with all of the current TOP…
For those who are not familiar with this kind of golf here is the essence of speedgolf: It is a faster version the classic golf where you can play a full 18 holes in under 80 minutes, or…