Which description best fits Palmilla Golf Club? A hidden gem in Los Cabos, Mexico? An underrated golf club? An overrated golf club? Or something else? It is certain that this is Jack Nicklaus' first golf course work/project (1992)…
Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…
ASGCA published the 2022 ASGCA-SLRG Golf Facility Market Trend study early this year. It found that the 3rd most frequent project type in the last 2 years was green complex renovation or redesign. The very same study found…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
Sustainable golf course operations are not a marketing gimmick anymore. It is a strategic imperative. At the same time, a matter of survival, and a customer obsession enabler as well as an integral part of business risk. Some…
Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…
I thought it might be useful for you to learn about the everyday challenges of an American public golf course - Maple Lane Golf Club - and what solutions he found for them. You can read my interview…
Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022. In the last…
This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…
One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…
I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely: "....with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of…
Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon. Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…
At the BIGGA Welcome Celebration with AMS Robotics, Dennis Mortram, 75, was awarded with the Outstanding Contribution of the Year Award sponsored by Bernhard and Company. Dennis is a former tutor at Reaseheath College in Cheshire and was…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…