168 entries: Ryder Cup

Content marketing

How can golf clubs be smart in content marketing?

By: 2019. 02. 11.

Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…

World's Best Put Saudi Arabia on Global Golfing Map

The 1st ever European Tour event to be held in Saudi Arabia

By: 2019. 01. 29.

You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…

AIG Women's British Open Championship 2019

AIG is the new title sponsor of the Women’s British Open

By: 2018. 11. 30.

Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…

IGTM 2018 Toscana Resort Castelfalfi

IGTM 2018: Can Slovenia become a true golf destination?

By: 2018. 10. 24.

Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…

The future of the golf industry

How I see the golf industry?

By: Michael Braidwood - General Manager, Education City Golf Club, Qatar 2018. 09. 03.

It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…

Le Golf National has retained GEO (sustainability) certification

Commitment to sustainability at Le Golf National is not a whim

By: 2018. 08. 23.

By completing and the new and improved OnCourse® program, Le Golf National has expressed its commitment to sustainable business management. As a matter of fact, Le Golf National has retained its GEO certification. Recently, Ryder Cup Europe and The Ryder Cup Organising…

2018 WGC-HSBC Champions

Can the 2018 WGC-HSBC Champions engage its fans?

By: 2018. 07. 03.

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…

St Mellion International Resort 30th anniversary_MartinBond_HermonBond_JackNicklaus_1983

The first 30 years of the St Mellion International Resort

By: 2018. 06. 21.

Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…

European Tour Properties - Villaverde Hotel & Resort with the CEO v2

What is Villaverde Hotel & Resort’s new achievement?

By: 2018. 01. 05.

It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…

Golf Development in France Top 10 sports in France

What are the golf development challenges in France?

By: Pierre Chevallier - Assistant GM @ Golf de Saint-Cloud 2017. 12. 27.

Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…

Ingersoll Rand Club Car Visage

What do golf clubs benefit from Ingersoll Rand’s acquisition?

By: 2017. 11. 23.

I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…

OnCourse app

The new OnCourse application comes with improved features

By: 2017. 10. 27.

As we are entering the Early Order Program period of the year, it is also great to get equipped with an upgraded, improved decision support application the OnCourse. For some of you, it might remind you Toro's "The…

Abu Dhabi HSBC Championship - New pin flags presented by Abdulla Kalban from EGA

The Abu Dhabi HSBC Championship secured a new sponsor

By: 2017. 10. 18.

The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

Las Colinas 8th hole

Where is the coverage for the #ThisGirlGolfs campaign??

By: 2017. 05. 18.

Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…

Rolex Series DP World Tour Championship 2016BMW PGA Championship 2012

Can the new Rolex Series win back the best European golfers?

By: 2017. 05. 16.

Commencing in 2017, the Rolex Series is the premium tournament category on the European Tour’s International Schedule. Presently comprising eight tournaments, staged in a variety of golfing locations around the world. The Rolex Series events will offer a…

Live scoring in a golf cart

Golf cart with live scoring feature vs. live scoring apps

By: 2017. 05. 15.

Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…

Parisian golf courses - Golf National

Why aren’t Parisian golf courses in our consideration set?

By: 2017. 05. 09.

Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…

Gleneagles golf course

Can Gleneagles host effectively a European Championship?

By: 2017. 02. 22.

Gleneagles has today been unveiled as an Official Supporter of the Glasgow 2018 European Championships (between 2nd and 12th August 2018), a multi-sport event. To be staged every four years, the European Championships will combine the existing European Championships…

IGTM Palais des Festivals et des Congrés

Why is IGTM important to French golf tourism?

By: 2017. 01. 13.

The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…