After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…
When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…
The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…
I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…
I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…
When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…
Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…
It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…
By completing and the new and improved OnCourse® program, Le Golf National has expressed its commitment to sustainable business management. As a matter of fact, Le Golf National has retained its GEO certification. Recently, Ryder Cup Europe and The Ryder Cup Organising…
The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…
Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…
It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…
Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…
I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…
As we are entering the Early Order Program period of the year, it is also great to get equipped with an upgraded, improved decision support application the OnCourse. For some of you, it might remind you Toro's "The…