I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…
20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…
It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…
In employee experience development, we highlight the importance of recognizing employees' achievements and performance. Recognition can be meaningful if we do it in a timely and genuine way. My concern with recognition is that it is not about…
We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…
Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…
In 2018, 282 delegates participated in the Golf Business Forum 2018. For the Golf Business Forum 2020, the organizers are expecting to attract over 400 delegates from all segments of the golf industry. The Golf Business Forum 2020 will be…
The Club Management magazine has named Tony D’Errico, CCM, CCE, the 2019 Club Executive of the Year. A 26-year member of the Club Management Association of America (CMAA), D’Errico currently serves as the Chief Operating Officer of the Quail…
I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…
Do you remember the Tubbs Fire of October 2017? It was, at the time, the most destructive wildfire in California history, burning parts of Napa, Sonoma, but The Fountaingrove Club as well. The fire destroyed 5,643 structures in…
It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…