Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
Your Club is currently sailing on the COVID-19 (coronavirus) seas, but does it sink or stay afloat, and who is now steering the ship, what speed is it going and which direction is it heading? The current COVID-19…
There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…
I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
Leaders of golf clubs throughout the world are all wrestling with the same question: "What should we do in response to the impact of COVID-19?" The answer is simple, but it calls for some contemplation: "Don't panic. Resist…
We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
In the first three parts of my article series, you got insights on how leading golf clubs' leaders are managing and leading their golf club during the coronavirus crisis. This time, I will bring you further insights from…
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
New week, new ideas about how to manage coronavirus crises in our golf clubs. Probably in the next part of this article series I will be able to share with you best practices from Vietnam too. Just as…
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…