Troon was selected to manage Tierra del Sol Resort & Golf's golf operations. It is a premium lifestyle community providing a choice of home ownership and rental opportunities. Tierra del Sol Resort & Golf has a 18-hole golf course designed by Robert…
In the last couple of years UAE is among the the Top 10 Fastest Growing Tourism Hotspots in the world. Just in 2013, UAE's golf tourism grew by 10.4%. In 2013, Abu Dhabi and Dubai were the 6th golf tourism…
In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…
Lee Westwood Official Masterclass mobile application is not totally new to the market. It was launched last year with a soft launch since it was not fully functional. What makes unique Lee Westwood's mobile application is that it…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
Club Car can be relaxed for another two years as they signed a new contract with Gleneagles Hotel (Scotland) until 2017. Club Car not simply extended an existing, longstanding cooperation with Gleneagles Hotel, but also to received an…
The Morocco Matchplay will be played in Essaouria between February 7-12, 2016. The Morocco Matchplay is sponsored by the Moroccan National Tourist Office (MNTO) and powered by HowDidiDo. The organizers are expecting that thousands of UK golfers will participate this summer to…
I rarely write about Indian golf tournament events, but in this case I thought it is worth to write about the Knight Golf Tournament. Knight Golf Tournament took place early this week at the Royal Calcutta Golf Club.…
Donnafugata Golf Resort is one of the leading nominees to be named as the ‘Most Prestigious Sporting Venue 2015’ when the winners are announced at a lavish prize-giving ceremony in London on September 18. After 6 years Prestigious…
Finally, British golf clubs start to understand why it is beneficial to cooperate with other golf clubs in their region. Golf Tourism England strategy to foster local cooperation between golf clubs and paying more attention to inbound golf…
Early this week We Are Golf visited Capitol Hill for the eighth annual National Golf Day to discuss golf’s nearly $70 billion economy (we are little change since 2013; see picture below), $4 billion annual charitable impact, environmental value to local…
The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…
Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…
Kevin DeDonato was appointed to the position of general manager at Centennial Golf Club in Carmel, N.Y. DeDonato will oversee all aspects of the club operations to include golf shop, retail, tournament/group sales, food & beverage and agronomy at the…
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
51 hours left from 2014. So here is the time to summarize this year. Scotland rightly can rejoice this year. In 2014, Scotland attracted 340,000 golf event spectators. VisitScotland says this year was the 2nd highest year for golf…
In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…
I must admit that I am in a dilemma. Two weeks ago I wrote about wearables versus gadets like Arccos Golf and Game Golf. I highlighted in that post as one of the main disadvangtages of such devices…
Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…