Back in February I had already written about the golf tourism opportunities of Malaysia. Since then IAGTO published its Golf Tourism 2013 report that shows growing demand for Malaysian golf courses. Malaysia became the 15th in importance to…
In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…
As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…
According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…
In last couple of weeks everybody was worried about what is going on in Dubai (UAE) since it is well connected to the world business life as the "crown jewel" of the Middle East. As we know economic…
After writing my previous post about golf tourism I started to google for fresh data about world tourism and its impact on world economy and the golf industry. This how I found World Travel & Tourism Council findings: The…
In the latest edition of The Economist, the magazine is reporting how badly is the recession hurting Europe’s tourism industry. Yes it is true that in Europe's most popular tourism destination countries like Italy, France and Spain, the…
Titleist has unveiled the new Titleist Pro V1, Pro V1x, and Pro V1x Left Dash golf balls featuring Enhanced Alignment, providing a performance-oriented alignment design. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more…
A recent TaylorMade research showed that UDI usage skews towards the better player, but many mid-handicappers still play utility irons. The majority of DHY™ players ranged from 6 handicaps to 18 handicaps. Another finding of this research was…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…
I totally get how frustrating it can be when you're in the zone on the golf course, only to have your birdie chance slip away because of an inaccurate putt. That's why I wanted to share something that…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…