Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs. Big Bertha Alpha 815 Fairway Woods are…
51 hours left from 2014. So here is the time to summarize this year. Scotland rightly can rejoice this year. In 2014, Scotland attracted 340,000 golf event spectators. VisitScotland says this year was the 2nd highest year for golf…
I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…
Yesterday 5 of the world's best golfers (Bubba Watson, Martin Kaymer, Adam Scott, Justin Rose and Rickie Fowler) opened the 10th anniversary of WGC-HSBC Champions. As part of the opening ceremony they received traditional Chinese lanterns from 5…
I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf…
Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version…
I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…
In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…
All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…
When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…
I can’t count how many times I've promised to invest in solid, waterproof clothing after getting soaked while playing golf. It can be frustrating to deal with being drenched when you only want to enjoy your time on…
McKinsey predicts that by 2025, most companies will utilize data to enhance their operations and enable better decision-making. Golf clubs embrace a progressive approach by leveraging data-driven decision-making instead of relying solely on predictions. This shift allows for…
JD Boyce, CGCS, director of agronomy at Tupelo (Miss.) Country Club, and Wayne Lagasse, CGCS, superintendent at Stonington (Conn.) Country Club, have been named Grassroots Ambassador Leadership Award winners from the Golf Course Superintendents Association of America (GCSAA).…
The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…
Oxygen plays a crucial role in the respiration of plant cells, and ensuring an adequate supply is vital to their health. Oxygen availability is primarily influenced by the balance of water and air in the soil or substrate.…
Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…
I often see that even the best-designed golf courses struggle to draw in golfers due to a lack of accommodation options. Incorporating lodging facilities could significantly increase the appeal of golf courses and attract more guests. This concept…
Sustainable bunker specialists EcoBunker have successfully completed the first phase of enhancements at Newquay Golf Club. This phase involved replacing 13 bunkers with their innovative EcoBunker Advanced revetted synthetic bunker technology, which offers improved aesthetics and functionality for…
It is becoming increasingly evident that athleisure is a significant and growing trend in the sportswear industry, including golf apparel. This presents an exciting opportunity for brands to innovate and cater to consumers' evolving preferences, seeking style and…