What's going on in the UK??!! Not so long time ago Wentworth, Turnberry, Lough Erne Resort, Cameron House, Loch Lomond, Forest Hill Golf & Conference Centre, Fingle Glen Golf Hotel, Huntswood Golf Club, Eccleston Park Golf Club, Stockwood Vale Golf Club, Windwhistle Golf Club, Fairmont St…
Rory McIlroy, Francesco Molinari, Seung Yul-Noh, among others tested Nike Method Prototype 006 putter on Tour, now it is our turn to test it. From May 7, the Nike Method Prototype 006 Putter will be available to non-Tour professionals…
Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom…
Rory McIlroy will take a limited edition Nike Lunar Control 3 shoe for his final round. This version of the Nike Lunar Control 3 shoe features a white-to-black gradient on the upper, and a chrome finish Swoosh Design. Related…
Again Kapalua Golf was recognized by Golfweek as the No. 1 Best Course You Can Play in Hawaii. This not the first time, actually the 9th constructive year that the Plantation Course maintained top billing in Golfweek's prestigious…
It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic…
In November 7, World Golf Award will announce winners in 11 categories . Among the shortlisted golf courses we can find Golf Las Américas and The Ritz-Carlton, Abama. They have both nominated to be named as 'Spain's Best Golf…
It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger…
think golf clubs can be a good place for charity events. Just to understand better why here are some interesting stats: Troon Golf $12,609,533 for charities in 2014; Brocket Hall in the UK held various charity events: Sparks, Willow,…
For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…
Royal & Awesome is continuing the cooperation with Sparks in 2015 to raise money for the children's medical research charity. In 2014 they were able to raise £20,000. This year Royal & Awesome & Sparks will invite 60 golfers…
Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia…
Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally…
It will be actually a boutique hotel. The Onyria Palmares Beach House Hotel - which features 18 rooms and two suites - will open in spring 2016 and will offer 180-degrees views to the Bay of Lagos, with beds…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
During the 2nd St Patrick’s Golf Day at Goodwood organised by Golf Ireland this month, some interesting findings came to light about the contribution of golf tourism to the Irish economy. The economic impact of golf tourism across Ireland has risen…
SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…
Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the…
The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…