36 entries: Rolex

rolex-and-sports-golf-the-open-collin-morikawa in 2021

How will Rolex make the 151st Open Championship memorable & exciting?

By: 2023. 07. 10.

Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…

rolex-and-sports-golf-the-us-open-matthew-fitzpatrick in 2022

How can Rolex ensure that the 123rd U.S. Open Golf Championship will be remarkable?

By: 2023. 06. 07.

I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…

Amundi Evian Championship trophy

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: 2022. 07. 21.

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Evian Championship with Rolex as the main sponsor

What are the interests of Rolex in the Evian Championship sponsorship?

By: 2019. 07. 25.

I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…

Augusta National Golf Club Rolex sponsorship crowd

20 years of Rolex & The Masters tournament

By: 2019. 04. 03.

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

Rolex Series DP World Tour Championship 2016BMW PGA Championship 2012

Can the new Rolex Series win back the best European golfers?

By: 2017. 05. 16.

Commencing in 2017, the Rolex Series is the premium tournament category on the European Tour’s International Schedule. Presently comprising eight tournaments, staged in a variety of golfing locations around the world. The Rolex Series events will offer a…

Glen Moray sponsoring the Senior Open

Will Glen Moray benefit from sponsoring the Senior Open?

By: 2024. 05. 30.

Over the years, I've discovered that single malt, scotch, and smoky whiskeys are the most enjoyable. Which one is your favorite? The tale of Glen Moray is reminiscent of a Scottish folk story. It tells of three brothers,…

Hero Dubai Desert Classic a GEO Certified Tournament

How did the Hero Dubai Desert Classic achieve GEO Certified Tournament status?

By: 2023. 08. 17.

It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

Royal Country Down golf course

Would you add the Royal County Down to the roster of Open venues?

By: 2023. 07. 25.

Your Golf Travel asked 550 golfers recently which golf club they would add to the roster of Open venues. The following made it to the top four: Kingsbarns (13%), Royal Porthcawl (13%), Royal Dornoch (20%), Royal County Down…

Black Desert Resort - Photo by Brian Oar

How did Black Desert Resort lure the PGA TOUR & LPGA Tour back to Utah?

By: 2023. 07. 24.

One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…

2022 Presidents Cup organizes Johnny Harris Adam Sperling Johno Harris

What are the key learnings of the organizers of the 2022 Presidents Cup?

By: 2022. 09. 26.

The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…

2022 Presidents Cup official timekeeper Rolex

Who is the Official Timekeeper & Global Partner of the 2022 Presidents Cup?

By: 2022. 09. 19.

Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…

Jon Podany CCO USGA

What will be the top commercial priorities of the USGA in the coming years?

By: 2022. 06. 22.

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…

Jeff Price COO PGA of America

What are the latest fan experience innovations of the PGA of America?

By: 2022. 05. 23.

The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…

Al Hamra Golf Club 3rd Hole

The European Tour has chosen Al Hamra Golf Club to host one of its tournaments

By: 2021. 10. 25.

Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…

Adare Manor Resort

How does Adare Manor envision the future?

By: 2021. 08. 31.

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…