Should Puma Golf follow the Camouflage trend in 2019?
I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…
1701 entries: the open
The first major course renovation of the LedgeRock Golf Club
I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…
How to make public golf facilities sustainable?
When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…
Austria: How to drive growth with employee experience?
At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…
We will remember the ASU Karsten Golf Course as…
On 5th May last week, was the final day to play at ASU Karsten Golf Course (managed by OB Sports) before permanently closing after 30 years of public golf. The Pete Dye-designed (with Perry Dye) ASU Karsten Golf…
The nominees of the 59club Service Excellence Awards are…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
The surprising growth of Portuguese & Spanish golf tourism
My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…
What are the benefits of playing golf in Italy?
If you remember, Reed Exhibition in cooperation with Sports Marketing Surveys came out with a study about the trends in the golf tourism industry in 2017. They asked over 10,000 regular golfers (=those who play at least 10…
How to sell more green fees with Greenfee365 and earn more?
I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…
How to seize golf club employee activism?
At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…
3 reasons why to return to La Cala Resort in 2019
The renowned Spanish La Cala Resort near Málaga began in 2018 a major renovation program. The La Cala Resort has got 3 18-hole golf courses: Campo America, Campo Asia, and Campo Europa. Campo America and Campo Asia were…
Ramsdale Park Golf Centre won a GolfMark award
Ramsdale Park Golf Centre (a BGL Golf venue in Nottinghamshire), a 36-hole golf complex has received England Golf’s coveted GolfMark award, which also incorporates Clubmark. For those of us who are not living in the UK, this is…
Changing of the guard at Lake Presidential Golf Club
Troon has been selected to manage the Lake Persidential Golf Club. Billy Casper Golf was in charge of the management of this semi-private club in Upper Marlboro, Maryland since 2014. During that period Lake Presidential Golf Club went…
How chatbots can help in golf club marketing?
For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…
How can golf clubs be smart in content marketing?
Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…
Why single number CX metrics are misleading?
I hear in many online & offline conversations among golf club managers about CX (customer experience) metrics and measurement. On one hand, it is very good if a golf club is measuring customer experience, but we should not…
The relevance & potentials of golf travel agencies in 2019
We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…
Italy the untold golf tourism destination…
At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…
The 1st ever European Tour event to be held in Saudi Arabia
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
What is the concept of the new Titleist Pro V1 golf ball?
What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…