In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”. As part of the customer experience innovation and development, I recommended a high level of…
Troon International has been selected to manage the Brookwater Golf and Country Club, Queensland’s (Australia) premium golfing destination. Troon is managing Brookwater Golf and Country Club (18-hole, par 72 championship golf course, a Greg Norman design) for over 15…
I am sure that you have heard of how serious is the plastic pollution worldwide. If not, then let me give you some insights: 91% of plastic waste isn’t recycled. And since most plastics don’t biodegrade in any meaningful…
The French Riviera's only golf resort, the Royal Mougins Golf Resort (since 1993; member of IMG Prestige) has just completed a comprehensive upgrade of the bunkers and irrigation system. This is part of the significant six-figure upgrade. Royal Mougins Golf Resort's 18-hole championship…
Like in most cases, I tried to find new technology solutions, new materials in the Callaway Rogue Pro Black Irons. At this moment, I have got the feeling that the new Callaway Rogue Pro Black Irons are built with…
Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…
The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…
Morocco is one of the TOP5 golf countries in Africa with 40 golf courses. South Africa is the biggest with 484 golf courses. Currently, there are 8 golf projects in development in Morocco (=20% growth) one of them…
The “Golf Club Staff Happy” Imperative Every golf club manager’s toolbox needs to be filled with “Big Time-Long Time” Golf Club Staff Happy Tools---tactics they can use to keep the employee team Big Time Happy for a Long,…
I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…
Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…
The GreenSight Agronomics is only 3-years old but already made its first acquisition. GreenSight has just acquired the digital-transformation firm Turf Cloud. Inc. The main motivation was to be able to provide more actionable insights for turf managers, but also…
Let's finish the week with a Troon news. Troon has been selected to manage the Champion Hills Club, a private golf club in Hendersonville, North Carolina. Set in the Blue Ridge Mountains. Champion Hills Club is a member-owned club…
While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently. In…
Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
The famous interior designer Lazaro Rosa-Violán returned to PGA Catalunya Resort to create something great after the successful design project of the Hotel Camiral. He is considered to be a fashionable interior designer. It seems like that not only the Hotel…
An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…