Are you a real Ryder Cup fan? Test it NOW!
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
1701 entries: the open
Troon & the non-golf Santa Ana Country Club
The latest new business win of Troon Privé is probably the first time when I hear from them about winning an assignment of a non-golf country club. The Santa Ana Country Club (in San Jose, Costa Rica) is a new, non-golf country…
It’s all about the folks! – Employee experience innovation
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
Hoiana Shores Golf Club: part of a US$4 billion mega-resort
The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) began on 2 August 2016 when the Suncity Group received all of the official approvals. It is part of a US$4 billion mega-resort.…
What is the next chapter in Cobra Puma Golf’s retail support?
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
Troy Merritt won the Barbasol Championship
First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…
What can bring Cliff Drysdale Tennis for Troon?
I was not surprised when I heard that Troon acquired Cliff Drysdale Tennis for several reasons. The Cliff Drysdale Tennis is a global, full-service tennis management company that provides the “Ultimate Tennis Experience.” Cliff Drysdale Tennis will continue to operate…
The new Scotty Cameron Concept X putters: CX-01 & CX-02
It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…
Golf holiday: Who can resist to the unlimited golf concept?
Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…
In the spotlight: the new Shire London website
Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…
Vale Resort doesn’t want to miss the latest golf cart trend
When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…
The HSBC Women’s World Championship retains its title sponsor
The organizers of the HSBC Women's World Championship (renowned as ‘Asia’s Major’ as well) can relax at least until 2020 as HSBC decided to remain the title sponsor of the event. This comes in a very good moment as…
Can the 2018 WGC-HSBC Champions engage its fans?
The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…
What will 2018 bring to Pacific Links International?
I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…
CMAE Young Managers Group: New opportunity for young club managers
The Club Managers Association of Europe (CMAE) has launched a new networking group, the CMAE Young Managers Group on 30th May. The idea behind the CMAE Young Managers Group is to help CMAE members under age 35, to enhance their career…
Where will be the first Troon International Trophy?
Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…
The first 30 years of the St Mellion International Resort
Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…
Enhancement on the way at Troon North Golf Club’s Pinnacle Course
Troon North Golf Club's Pinnacle Course (in Scottsdale, Arizona) will undergo in the following months a 4-month course enhancement project. This is a Tom Weiskopf designed golf course, just like the other Troon North Golf Club course the Monument.…
What is the benefit of golf clubs in promoting e-bikes?
For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…
How can golf travel agencies remain relevant in 2018?
In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”. As part of the customer experience innovation and development, I recommended a high level of…