27 entries: "net promoter score"

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…

Guy Riggott new COO at Burhill Group 2024

How will the golf division of BGL grow under Guy Riggott, the new COO?

By: 2024. 02. 12.

Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…

Club de Golf Alcanada golf course 7th Hole

What did Club de Golf Alcanada win at the Tagmarshal Awards?

By: 2023. 02. 23.

Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…

Burhill Group shines in 2022 with four MEA Awards

Which Burhill Group venues won at the 2022 Member Experience Awards?

By: 2023. 01. 03.

Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…

Players-1st-infographic_platform_HERO

Here is how you can understand better your golf club customers’ needs

By: 2022. 03. 21.

Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…

GM of the Year 2019, Tim Good GM Thornbury golf club employees

Why golf club employees need both recognition & appreciation?

By: 2020. 03. 24.

Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

Burhill Golf Club Clubhouse Hero of Burhill Golf and Leisure

25% membership growth at Burhill Golf and Leisure

By: 2019. 08. 29.

It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…

Cannot skip Portugal golf tourism

The surprising growth of Portuguese & Spanish golf tourism

By: 2019. 03. 06.

My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

Manuel Biota CEO Bluegreen France

Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen 2018. 11. 12.

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

Troon Privé Rio Verde Community and Country Club

What can Troon Privé expect from high NPS score?

By: 2018. 03. 15.

The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

Crown Golf Development Program

Who are the new ambassadors of Crown Golf clubs?

By: 2017. 07. 06.

In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…

Parisian golf courses - Golf National

Why aren’t Parisian golf courses in our consideration set?

By: 2017. 05. 09.

Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…

Golf Club Trends Membership Attrition - GGA

Noteworthy European Golf Club Trends in 2017

By: Rob Hill – Partner, GGA 2017. 05. 01.

Through our numerous assignments and research initiatives at Global Golf Advisors over the last twelve months, we have encountered both unique challenges and consistent trends at golf facilities throughout the EMEA territory. Here, I have identified five that…

How should Bom Sucesso look like after the redesign?

By: 2016. 11. 18.

Not so long time ago, I wrote about that Bom Sucesso became a member of the Europen Tour Properties as an official European Tour Destination. This time I can tell you that the Donald Steel-designed Guardian Bom Sucesso golf course…

Who is going to lecture for sure at the GolfBIC 2017?

By: 2016. 07. 29.

The world renowned motivational speaker in the club industry, Gregg Patterson, along with the NGCOA and EGCOA Chief Executive Officer’s Jay Karen and Lodewijk Klootwijk have been confirmed as speakers for the annual GolfBIC event in 2017. GolfBIC is…