I had the impression that you enjoyed my review of the German Öschberghof. Hence, I thought to interview Alexander Aisenbrey, the Managing Director of Öschberghof. What trends and insights motivated the 60 million Euro upgrade of Öschberghof? Due…
The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…
When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…
I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
I have just had an interesting conversation with a leading Finnish golf travel agency. We were talking about the challenges of golf travel agencies. She mentioned that too many golf travel agencies are popping up. This made me…
These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…
The notion to combine wellness and spa experience with golf is not a totally new one. I must admit this. Just think of the Spanish La Cala Resort, the Italian Palazzo Arzaga Hotel Spa & Golf Resort or…
How many of you have heard of EIGCA's Raising the Standard of Sustainable Golf Course Development program (RSSGCD)? The golf architect who completes this program will gain the honor of the title Sustainable Design Leader. The latest person who completed…