I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
Golf Saudi has officially confirmed the launch of the 2025 PIF Saudi International powered by SoftBank Investment Advisers, marking the return of one of the world’s most highly anticipated golf events. Scheduled to take place from November 19…
A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…
The Saudis are methodically and thoroughly building the foundation of their golf industry. A good example of this is Golf Saudi's 1st-ever Arabic golf education and training program. The program is centered around providing job opportunities for Saudi…
I have just learned - at the University of Georgia's Turfgrass management certificate program - the 7 turfgrass species that are good salt-tolerant: bermudagrass, zoysiagrass, St. Augustinegrass, tall fescue, creeping bentgrass, alkaligrass (Puccinellia distans), and seashore paspalum. One…
Have you read in The Guardian in March that Saudi Arabia has spent at least $1.5bn on high-profile international sporting events in a bid to bolster its reputation? The Saudi sports economy has grown 174% in the last…
It seems like Saudi Arabia shifted to a higher speed in the transformation of its economy and society. The Saudis want to tackle as part of the 2030 Agenda for Sustainable Development the issues of poverty, inequality, climate…
These days we are witnessing the latest achievement of Saudi Arabia to become a real golf country. First, let me summarize some of the achievements of the Kingdom: Host a Eurpean Tour event in 2019 at the Royal Greens…
Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
Even though the Aramco China Championship is not strictly a main event on the LPGA Tour schedule, it matters for Chinese and Asian LPGA players and China because: Playing well here can contribute to world ranking points, increase…
Internationally acclaimed golf photographer Kevin Murray has seen some of the world’s most spectacular courses. So when he describes a venue as “superb” and predicts it will rank among his personal top five, the golfing world listens. His…
The PIF London Championship is an exciting addition to the Ladies European Tour (LET), offering a substantial purse of £2 million. The PIF London Championship will return for the 5th time to the Centurion Club in Hertfordshire from…
Qiddiya City, pioneering as the world’s first city explicitly designed for play in Saudi Arabia, has partnered with the Faldo Series, a leading initiative for nurturing young golfers globally. This collaboration aims to foster grassroots golf within the…
The PIF London Championship is set to inspire as it returns to Centurion Club this summer, part of the prestigious PIF Global Series on the Ladies European Tour (LET). From 8-10 August, the tournament will proudly celebrate its…
Have you noticed the remarkable rise in the popularity and viewership of women's sports? FIFA reported an astounding 3.2 billion views of their social and digital content for the 2023 Women’s World Cup, and the 2023 U.S. Open…
At the beginning of the month, I learned that Red Sea Global appointed Jon Brook as the General Manager of Shura Links, reflecting their commitment to strong leadership and strategic growth. Recognizing that this is an unconventional golf…
Shura Links - Curley-Wagner Golf Design: length of 7,500 yards - is Saudi Arabia’s first 18-hole island golf course with holes overlooking the water, marina views and the fairways framed by the Red Sea. Red Sea Global (wholly…
Like the World Corporate Golf Challenge (from October 28th to November 1st, 2024, Haikou Mission Hills Golf Club), the Aramco Team Series, presented by PIF and organized by Golf Saudi, will bring an important golf tournament to a…