The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…
Bernhard and Company has recently announced that the application process is officially open for the 2023 BIGGA Delegation trip. Open to all full BIGGA members, the Bernhard and Company BIGGA Delegation is one of the most highly regarded…
In recent years, the efforts of Sentosa Golf Club have impressed me the most as they try to make their operations environmentally friendly and sustainable. The 2022 EIGCA Annual Meeting was held from Monday 27th to Wednesday 29th…
Last year Gamble Sands (located in Brewster, Wash.) launched the David McLay Kidd-designed QuickSands Course a 14-hole short course. The 18-hole Sands Course opened for play in 2014 to widespread acclaim, with the 100,000 square foot Cascades putting course following shortly thereafter. Now Gamble…
The Hanse Golf Design and Heritage Links won the renovation project of the Lake Merced Golf Club golf course renovation. Starting in October 2021, Hanse Golf Design (HGD) has collaborated with course builder Heritage Links on a comprehensive,…
Mizuno has announced the global release of 1,221 sets of the Mizuno Pro 221 muscleback irons, in astunning blue IP finish. The Mizuno Pro 221 muscleback irons, which will be available from Autumn 2022 boast a smoky blue…
The world’s leading driving range technology provider, Toptracer, is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global…
We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…
Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…
So far, I thought only Puma Golf has bright colors and unconventional design. Now, I can add OGIO Golf to my list. OGIO Europe has just launched a limited edition, fully waterproof golf bags, exclusive to the European…
My smart fashionista friends are predicting that viridian green and digital lavender will be the two main colors of 2023. They say those people who would like to improve their mental health, will prefer Digital Lavender since it…
Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…
Golf clubs are always on the look out for ways to retain members and integrate potential new ones, in the most engaging way possible. This might be through leagues, roll-ups, or swindles (to name a few) – all…
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…