Archive

omnichannel experience Players 1st

How can Players 1st help golf clubs to be able to deliver an omnichannel experience?

By: 2022. 06. 16.

2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…

How can the Wisconsin Golf Tourism Week revive the golf tourism in Wisconsin?

By: 2022. 06. 16.

The forecasts by WTTC and Oxford Economics say if the vaccine and booster rollout will continue at pace, then - it is not a dream - the tourism industry is likely to outperform 2019 levels ($1.87 trillion) by over…

Players 1st x England Golf cooperation 2022

Players 1st Membership Suite of Experience surveys proved to be good for England Golf

By: 2022. 06. 15.

A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…

Puma Golf Love H8 Collection hat in red

Does the new Puma Golf Love H8 Collection beat your heart?

By: 2022. 06. 14.

I am always curious how will the next Puma Golf apparel collection look like. I appreciate their boldness in pushing the boundaries of traditional golf apparel and trying to make it attractive to new generations (e.g. Millennials, Gen.…

new Vokey Design WedgeWorks T Grind

Who should play with the new Vokey Design WedgeWorks T Grind?

By: 2022. 06. 08.

Titleist is launching today the much-anticipated Vokey Design WedgeWorks T Grind. Inspired by Vokey’s work with one of the game’s all-time best wedge players, the T Grind was designed for great hands and a vivid short-game imagination. Available in 58º…

Keith Mitchell Headshot 2022 Golf Lottery

How can Golf Lottery help to drive nationwide charities?

By: 2022. 06. 07.

The name - Golf Lottery - of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf's money-raising capabilities. In 2019, the PGA Tour and its tournaments…

PUMA Golf IGNITE ARTICULATE golf shoes in red

What will you lose if you don’t have PUMA Golf’s IGNITE ARTICULATE golf shoes?

By: 2022. 06. 02.

Last year PUMA Golf launched the Puma Golf IGNITE FASTEN8 golf shoes. Now PUMA Golf is launching its new IGNITE ARTICULATE golf shoes. At first glance, I see that they want to help us handle the swing better. Some…

Pete Dye Golf Club 10th hole Club Caddie

How will the Pete Dye Golf Club utilize Club Caddie’s rich features?

By: 2022. 06. 01.

Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…

NGL Golf_Golf Genius Software

How does Golf Genius help impress tournament organizers and golfers?

By: 2022. 05. 31.

Perhaps needless to say how much customers' expectations have changed as a result of various digital innovations. A recent Epsilon study found that 80% of customers are more likely to make a purchase when businesses provide a customized…

La Cala Clubhouse 3_resized

What is left out of upgrading La Cala’s iconic clubhouse area?

By: 2022. 05. 30.

La Cala, the 4-star golf resort in Spain, has just completed the upgrade of its clubhouse area. I dared to think that resort owners and managers will take advantage of the opportunity to apply solutions that improve specific…

INFINITUM_Lakes Course_Hole 18

How will the INFINITUM Lakes course become more sustainable?

By: 2022. 05. 26.

INFINITUM Lakes course has just hosted the DP World Tour’s ISPS Handa Championship. It is already known that the DP World Tour’s Final Stage Qualifying School will return from November 11-16 following a three-year absence due to the…

Belleair Country Club Fry Straka golf architects

What will the Belleair Country Club West Course look like after the renovation?

By: 2022. 05. 25.

I am so happy that I can share with you this great news. Belleair Country Club - the oldest golf club in Florida - has got two Donald Ross-design golf courses. Now the club has decided to renovate…

3rd generation Titleist Tour Soft golf ball packshot

What are the 3 major changes in the 3rd generation Titleist Tour Soft golf balls?

By: 2022. 05. 24.

The third generation of Titleist Tour Soft golf balls is available now. What could Titleist have improved over the previous Titleist Tour Soft golf ball model? How will the new model be better than the previous one? At…

Jeff Price COO PGA of America

What are the latest fan experience innovations of the PGA of America?

By: 2022. 05. 23.

The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…

2022 Award winner Ben Matthews with Sandy Armit John Deere

How does John Deere endorse great talents?

By: 2022. 05. 19.

I found an interesting personal, career story of Ben Matthews, an SRUC student. Who has just won the 2022 HNC Golf Course Management Student of the Year Award, sponsored by John Deere and Scottish turf dealer Double A.…

La Reserva Club Sotogrande Aramco Team Series 2022

How does Aramco Team Series strengthen La Reserva Club’s reputation?

By: 2022. 05. 18.

By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…

Lakewood National Golf Club Commander Course Icon Management Services

How does ICON Management Services fit into Troon’s portfolio?

By: 2022. 05. 17.

In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…

Customisation Image golf event Golf Genius

How can Golf Genius help you to create the buzz?

By: 2022. 05. 15.

Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…

Penha Longa Golf Resort introduces new female professional, Susana Mendes Ribeiro

What is the significance of Penha Longa Resort joining R&A’s Women in Golf Charter?

By: 2022. 05. 13.

Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…

Pleasington Golf Club view 2

What helped Pleasington Golf Club to enhance the member experience the most?

By: 2022. 05. 12.

Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022.  In the last…