Archive

What could attract more golfers to the Dominican Republic?

By: 2016. 02. 05.

A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…

What can bring golfers closer to the ground?

By: 2016. 02. 03.

Based on the success of their Fast Twist thread and receptacle technology, Softspikes has developed the Tour Lock Insert System. The new technology also features Softspikes’ new patent pending Cross System Protection (CSP). The system  utilizes an ultra-low receptacle profile…

Golf club membership with benefits

By: 2016. 02. 02.

In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…

What are the challenges of organic golf courses?

By: 2016. 02. 02.

Did you know that the first organic golf course has been opened at the Kobaldhof (Austria) in 2007? The Austrian golf course is maintained exclusively according to the strict criteria of organic farming. From a sustainability point of view, organic golf courses…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

Why does Nike Golf give a chance to Ryan Ruffels?

By: 2016. 01. 29.

Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…

What happens when you have a supersized golf grip?

By: 2016. 01. 28.

Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…

How does Titleist’s new multi-material technology bring surprises?

By: 2016. 01. 27.

It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…

What happens when Odyssey White Hot gets a dual layer?

By: 2016. 01. 27.

Do you remember when I wrote about the launch of  the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…

What is the next step in wedge innovation?

By: 2016. 01. 26.

Titleist has just announced that by launching the new Titleist Vokey Design Spin Milled 6 wedges, they would like to establish a new performance standard. Therefore, during the development of the new Titleist Vokey Design Spin Milled 6 wedges…

What is the new surprise of The Els Club Teluk Datai?

By: 2016. 01. 26.

The Els Club Teluk Datai (managed by Troon) is constantly surprising me. First, they were not able to open the golf club on time (it was opened in November 2014). After a not so smooth start, The Els Club…

Did you see the PING Anser putters’ reincarnation?

By: 2016. 01. 25.

Just like Wilson Staff (Wilson Staff 88002 putter) in 2014, now PING revives its successful Anser putter from 1966. The new TR 1966 Anser and Anser 2 arrive as PING is celebrating the iconic Anser model’s 50th birthday. In developing the…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

How long will Lee Westwood be able to help PING?

By: 2016. 01. 24.

PING was happy to announce early this week, the extended multi-year  sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…

What is the little secret of the new Chrome Soft golf ball?

By: 2016. 01. 22.

A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…

Is it worth for European Tour Properties to expand in Bulgaria?

By: 2016. 01. 21.

Bulgaria’s Lighthouse Golf & Spa Resort, featuring an Ian Woosnam-designed par-71 golf course, has become the 18th member of the exclusive European Tour Properties network. The project was started in 2005 and the golf course opened in September…

How Minjee Lee gained an ECCO Golf sponsorship?

By: 2016. 01. 21.

The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…

Who is the new golf club partner of Mission Hills China?

By: 2016. 01. 20.

I've got a feeling that Chinese government's golf policy is not very consistent. In 2015, they shut down 10% of the country's golf clubs (=66) what they found illegal. The Communist Party also banned party members (=88 million…

What was the best performing golf event in the UK in 2015?

By: 2016. 01. 19.

Probably, The 2015 Open Championship in St Andrews was the best-performing golf event in the United Kingdom and Ireland. It delivered £140 million of economic benefit to Scotland. Just from visitors to Scotland for the tournament generated £88 million – nearly…

Are you prepared for the Abu Dhabi HSBC Golf Championship?

By: 2016. 01. 19.

A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece.  Abu Dhabi Golf Club (January 21-24) will…