How to hit the sky with the new Vapor Fly clubs?
I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…
Archive
What should be the Golf Pride customer experience like?
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
What will be like playing at the Al Zorah Golf Club?
After 8 years of planning and developing, Al Zorah Golf Club opened last week (9 December 2015). The new golf course was officially opened by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Ruler of Ajman, as golfers and high-profile government…
What would be like the Olympic Games with golf?
I think we can agree upon that there are very few who can remember the last Olympic Games where golf was played (Paris 1900 and St Louis 1904). This is an 112-year absence. To mark this event, The Olympic…
Why sustainability is critical for the growth of the game?
Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…
How can Mizuno respond to golf industry changes?
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
How could The Falls Club really revive?
The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…
How much golf show can be profitable in Manchester?
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
Is Abu Dhabi the most successful golf destination in 2015?
It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…
How can disabled golfers overcome their weaknesses?
I always feel touched when I hear about how disabled people are trying to overcome their weakness and manage a normal life. This is why I think, it is important to show positive moments end examples like the…
Guess where Glenmuir is expanding its sales operations?
At the beginning of November I wrote about that Glenmuir and Sunderland of Scotland have started to expand their global sales operation and how they found a Finnish partner. Now Glenmuir is moving into new markets. Some of…
How many winners a golf tournament can have?
I thought to start this week with a surprising news. The organizers of The European Tour Qualifying School Final Stage (November 14-19, 2015; PGA Catalunya Resort) said that in the tournament's 40-year history never happened that 3 golfers topped the leaderboard.…
What makes people invest in Egyptian golf business?
It is interesting to find countries, in this case Egypt, that are hardly mentioned in the daily golf business media, but somehow are able to attract such well known golf course architects as Gary Player, Greg Norman and…
Where is the best value for money golf course in Scotland?
It seems like Macdonald Hotels in recovering from a £6.5 million pre-tax loss in 2013. Last year their profit was £3.6 million. Macdonald Hotels as you can remember, agreed a 5 year finance deal with Lloyds Banking Group. Thanks to this deal…
How can a golf shoe stabilize your golf swing?
Rory McIlroy said he needs such a golf shoe that helps him to attack the ball with velocity while maintaining control over his swing arc. This insight played a major role in the development of the Nike Lunar Control 4,…
What is £2 million enough for a golf club?
In Gleneagles Hotel's example, we could see that it is not a bad business to invest in golf clubs. Diageo sold in July 2015 Gleneagles Hotel to Ennismore for cca. £150m. Now another alcoholic beverage company, the Japanese Asahi…
When will Inbee Park be part the LPGA Hall of Fame?
By winning on last Sunday the 2015 Lorena Ochoa Invitational that was held at the Club de Golf Mexico, in Mexico City, Inbee Park got very close to entering the LPGA Hall of Fame. She needs only 1 more point to…
Can PING embrace the change with its Apple Watch app?
Early this year I was happy to hear about Hole19's Apple Watch app. Probably they were the first in the golf industry who developed an app also fro Apple Watch. Today, PING has launched bravely, as an early adopter…
How can Troon Privé make attractive Boomers’ paradise to others?
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
What is missing from the tarnished Chateau d’Augerville?
I am always amazed when I see a tarnished, medieval castle in a golf club. The 15th century Chateau d’Augerville is not an exception. Chateau d'Augerville is a member of the Châteaux & Hôtels Collection. The hotel has 40 rooms distributed in…