Archive

Quinta do Lago won the 2015 Today’s Golfer Travel Awards

By: 2015. 01. 26.

It seems to me that Quinta do Lago's €29m investment programme brought it's first awards. Part of this program was the modernization an facelifting (worth of €9.6m) of Quinta do Lago's North Course by Paul McGinley with Beau Welling. Quinta do Lago, the leading…

What is the source of extra speed in Callaway Golf XR product family?

By: 2015. 01. 16.

Just before the start of the PGA Merchandise Show in Orlando, Callaway Golf has just announced its new line of golf clubs the XR product family (XR Driver, XR Irons, XR Hybrids, XR Fairway woods). The new golf…

Heythrop Park Resort is boosting its course management team

By: 2015. 01. 15.

The Tom Mackenzie-designed golf course at Heythrop Park Resort is upgrading its green team. The resort recruited two senior professionals. Steve Cherry, a 25-year career greenkeeping professional who prepared 17 European Tour events under Alex Hay at Woburn.…

Romain Wattel is joining Nike Golf team

By: 2015. 01. 15.

Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…

True Temper’s 1st PGA Tour victory in 2015

By: 2015. 01. 15.

Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24…

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

Rory McIlroy got lost in Abu Dhabi

By: 2015. 01. 14.

Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

Frenchman’s Reserve Country Club selects Troon Golf

By: 2015. 01. 12.

The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club.  Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…

What can make your golf instruction business better? – part 2

By: Maria Palozola 2015. 01. 12.

We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2)  Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…

What can make your golf instruction business better?

By: Maria Palozola 2015. 01. 12.

Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers.  …

PGA of America CEO Pete Bevacqua found a new pursuit

By: 2015. 01. 09.

New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…

Wilson Staff is launching the softest golf ball: 29 compression

By: 2015. 01. 08.

Back in last December, I wrote about Callaway Golf's new Chrome Soft golf ball with compression 65. Now Wilson Staff is rising the stakes when they are launching their new 29 compression DUO and its companion product, the 35 compression DUO Spin,…

Odyssey Golf is launching the Odyssey Works putter line

By: 2015. 01. 07.

Odyssey Golf has just announced the launch of Odyssey Works putter line. Although it will be available nationwide (US) only from January 30, 2015, but I assume I will be able to try it on the demo day at…

Shiny and bright golf gloves and golf shoes from G/FORE

By: 2015. 01. 06.

Luxury designer brand G/FORE has just launched their 2015 range. In parallel their unhidden intent is to conquer the UK golf market in 2015. In style they remind me little bit the Scottish brand Royal & Awesome.  Did you…

Hideki Matsuyama signs with IMG

By: 2015. 01. 06.

The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for  for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…

When will start the on-demand economy in the golf industry?

By: 2015. 01. 05.

In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…

Let’s start 2015 with Big Bertha Alpha 815 fairway woods and hybrids!

By: 2015. 01. 02.

In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs.  Big Bertha Alpha 815 Fairway Woods are…

340,000 golf event spectators were interested in Scotland

By: 2014. 12. 29.

51 hours left from 2014. So here is the time to summarize this year. Scotland rightly can rejoice this year. In 2014, Scotland attracted 340,000 golf event spectators. VisitScotland says this year was the 2nd highest year for golf…