I am always curious how will the next Puma Golf apparel collection look like. I appreciate their boldness in pushing the boundaries of traditional golf apparel and trying to make it attractive to new generations (e.g. Millennials, Gen.…
I was already getting used to the bold and innovative style of Puma Golf when I saw the new SNACK SHACK collection. Maybe the PUMA Golf x Arnold Palmer Collection is similarly restrained. Let's take a closer look at…
The new Puma Golf Palmetto Collection pays homage to the PGA Championship and the classic styles of the South, debuting PUMA’s first technical seersucker fabric, with performance elements needed for golf. Designed using the Palmetto tree the state…
How did you like last year's Puma Golf X Arnold Palmer Collection? At first sight, it looked a little bit restrained but somehow I found it daring too. It’s no different now, it just might come through better…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…
The 148th Open Championship at Royal Portrush (starts on 18th July) is important to Puma Golf for at least two reasons: The launch of the new X Collection, a head-to-toe assortment of apparel, accessories, and footwear. The celebration of…
I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…
I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…