Golf Club Marketing

What is the new surprise of The Els Club Teluk Datai?

By: 2016. 01. 26.

The Els Club Teluk Datai (managed by Troon) is constantly surprising me. First, they were not able to open the golf club on time (it was opened in November 2014). After a not so smooth start, The Els Club…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

Is it worth for European Tour Properties to expand in Bulgaria?

By: 2016. 01. 21.

Bulgaria’s Lighthouse Golf & Spa Resort, featuring an Ian Woosnam-designed par-71 golf course, has become the 18th member of the exclusive European Tour Properties network. The project was started in 2005 and the golf course opened in September…

Who is the new golf club partner of Mission Hills China?

By: 2016. 01. 20.

I've got a feeling that Chinese government's golf policy is not very consistent. In 2015, they shut down 10% of the country's golf clubs (=66) what they found illegal. The Communist Party also banned party members (=88 million…

Are you prepared for the Abu Dhabi HSBC Golf Championship?

By: 2016. 01. 19.

A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece.  Abu Dhabi Golf Club (January 21-24) will…

How to improve the pace of play of a golf course?

By: Rich O'Brien 2016. 01. 18.

The next interview in the Grow the Game Initiative series was with Rand Jerris, the Senior Managing Director of Public Services for Public Services for the United States Golf Association. He oversees many of the key functions of…

Who is the big winner of the latest Middle East Golf Awards?

By: 2016. 01. 14.

I almost started this post by heralding Troon's 4 new accolades (within 3 months Troon received awards in 12 categories in total) at the latest Middle East Golf Awards (MEGA). Although The Els Club, Dubai is managed by Troon,…

How Contra Costa Country Club helps you to be disconnected?

By: 2016. 01. 11.

Last week Troon had been selected to manage the Contra Costa Country Club located in the Bay Area in Pleasant Hill, California. The club’s 18-hole golf course has been redesigned in 2014 by Robert Trent Jones II, The changes…

When will pro shops exploit beacon technology?

By: 2015. 12. 28.

I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…

Never compromise on golf cart customer experience!

By: 2015. 12. 23.

It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…

How could Burhill Golf Club prove its quality?

By: 2015. 12. 17.

Burhill Golf Club has been chosen to host Regional Qualifying for golf’s most famous event, The Open Championship, starting in 2016. It is a good opportunity to the recently hired general manager Matthew Hazelden to prove his skills and…

What will be like playing at the Al Zorah Golf Club?

By: 2015. 12. 14.

After 8 years of planning and developing, Al Zorah Golf Club opened last week (9 December 2015). The new golf course was officially opened by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Ruler of Ajman, as golfers and high-profile government…

How could The Falls Club really revive?

By: 2015. 12. 03.

The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…

Is Abu Dhabi the most successful golf destination in 2015?

By: 2015. 11. 26.

It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…

How can disabled golfers overcome their weaknesses?

By: 2015. 11. 25.

I always feel touched when I hear about how disabled people are trying to overcome their weakness and manage a normal life. This is why I think, it is important to show positive moments end examples like the…

How many winners a golf tournament can have?

By: 2015. 11. 23.

I thought to start this week with a surprising news. The organizers of The European Tour Qualifying School Final Stage (November 14-19, 2015; PGA Catalunya Resort) said that in the tournament's 40-year history never happened that 3 golfers topped the leaderboard.…

Where is the best value for money golf course in Scotland?

By: 2015. 11. 19.

It seems like Macdonald Hotels in recovering from a £6.5 million pre-tax loss in 2013. Last year their profit was £3.6 million. Macdonald Hotels as you can remember, agreed a 5 year finance deal with Lloyds Banking Group. Thanks to this deal…

Assoufid GC 1st hole Morocco

Assoufid Golf Club continues the march to the top

By: 2015. 11. 10.

In May, I wrote about that Assoufid Golf Club (Morocco) was nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. At this time, I can herald their victory of the title of 'Morocco's Best…

Can female PGA teaching professionals boost women’s participation?

By: 2015. 11. 09.

Natalie Clarke (former Ladies European Tour golfer who also worked with Pete Cowen) the only female PGA qualified teaching professional in Derbyshire has joined the Breadsall Priory Marriott Hotel & Country Club. Their intention is to develop women's golf…

Who will secure fully exempt status at Las Colinas Golf Club?

By: 2015. 11. 08.

In these days Las Colinas Golf & Country Club (managed by Troon) is hosting again (the 5th consecutive year) the European Tour Qualifying School 2nd Stage. Since Friday (6th - 9th November)  youngsters and European Tour veterans, as they all battle…