Golf Club Marketing

flexible membership

How to convert nomadic golfers to golf club members?

By: 2016. 12. 09.

One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…

What will Troon’s new advisory services be like?

By: 2016. 11. 29.

When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

Why should online booking be important to golf clubs?

By: 2016. 11. 11.

The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…

Why is the Abu Dhabi HSBC Championship attractive?

By: 2016. 11. 09.

Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…

How should the European Tour Properties improve in 2017?

By: 2016. 11. 07.

I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…

A surprising event at the Saadiyat Beach Golf Club

By: 2016. 10. 28.

Next week, we will see in Abu Dhabi a historical moment. The Saadiyat Beach Golf Club (Gary Player designed seafront golf course: par-72 course, which will be set up at 6,337 yards / 5,795 meters for the championship) will…

How could the Hoebridge Golf Centre be more attractive?

By: 2016. 10. 26.

Hoebridge Golf Centre, a BGL venue in Woking, has just unveiled their £500,000 worth of investment plans that are currently underway at the center. The plans include the construction of a new, adult-only lounge area to be used…

Can you achieve growth with club management diplomas?

By: 2016. 10. 25.

5 CMAE members were awarded recently with their Club Management Diplomas (CMDip) at a special presentation ceremony at the CMAE’s recent Annual General Meeting. The successful recipients were Simon Baker, Iain Lancaster, Sharon Heeley, Andrew Hill and Michael Newland.…

Why is social media helpful for Maderas Golf Club?

By: Corey Ross 2016. 10. 24.

The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…

Carnoustie Golf Links

Where are the true voices about Carnoustie Golf Links?

By: 2016. 10. 20.

Carnoustie Golf Links, a regular host of The Open Championship, has been voted as the best golf course in Scotland in the Scottish Golf Tourism awards. The awards are held annually to celebrate what’s great about Scottish Golf. Voted…

Disabled golfers at the spotlight in the Portugal Masters

By: 2016. 10. 19.

Would you believe that disabled golfers represent 10% of once a week participants (source: Sport England Active People Survey, 2014) in the UK? According to the England Golf, cca. 5.63% (38 000 people) of UK golfers are disabled…

Did you enjoy the British Masters at The Grove?

By: 2016. 10. 18.

Last week’s British Masters at The Grove is just over. The Swede Alex Noren claimed the 2016 title with an 18 under par total. This was the Swede's 7th European Tour International Schedule victory in his 222nd official…

How can caddie service improve customer experience?

By: 2016. 10. 13.

Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…

Is it time to discover golf in North-East Poland?

By: 2016. 10. 07.

I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…

What will be like Praia D’el Rey’s new links golf course?

By: 2016. 10. 02.

My visit to Praia D'el Rey this week is a great example how LinkedIn is able to connect like-minded people. I met Alexandra Betamio de Almeida (Sustainable urban development consultant) on LinkedIn who offered me if I visit Portugal…

How is Lumine exploiting video marketing trends?

By: 2016. 09. 30.

Lumine Golf Club at Mediterranea Beach & Golf Community (managed by Troon) has recently announced a multi-year partnership with Rick Shiels. As part of the cooperation, Lumine will be Shiels’ official resort partner. Calle Carlsson, General Manager said "Rick is part…

What is the next challenge of the European Tour Properties?

By: 2016. 09. 19.

European Tour Properties venues Terre Blanche Hotel Spa Golf Resort (Provence, France) and PGA Catalunya Resort (Costa Brava, Spain) have been ranked first and third respectively in a prestigious new listing of continental Europe’s finest golf resorts, compiled by Golf…

What is missing from the Slovenian Golf Course Bled?

By: 2016. 08. 15.

We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…