Golf Club Marketing

What is the polished Heythrop Park Resort like?

By: 2016. 08. 12.

In two weeks Heythrop Park Resort will host its first European Challenge Tour Event, the Bridgestone Challenge, which runs from August 25th – 28th. Bridgestone, early this year has signed a sponsorship deal with the European Tour and thus…

What Crown Golf’s lethal generosity is about?

By: 2016. 08. 03.

I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…

How to get to the heart of change of golf?

By: Robert Trent Jones, Jr. 2016. 08. 01.

Several weeks ago, the best women golfers in the world gathered at CordeValle Golf Club (see picture below) in Northern California for the U.S. Women’s Open Championship. I was proud that this was the first U.S. Women’s Open played…

Who is going to lecture for sure at the GolfBIC 2017?

By: 2016. 07. 29.

The world renowned motivational speaker in the club industry, Gregg Patterson, along with the NGCOA and EGCOA Chief Executive Officer’s Jay Karen and Lodewijk Klootwijk have been confirmed as speakers for the annual GolfBIC event in 2017. GolfBIC is…

How can IMG make The 2019 Solheim Cup great?

By: 2016. 07. 22.

Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…

What should Lumine improve in its The Lakes course?

By: 2016. 07. 21.

Lumine Mediterránea Beach & Golf Community announced yesterday it will be making a strategic investment in The Lakes course to enhance guest and playing experiences. The Lakes course is a Greg Norman designed, par-71, 6300-meter long golf course. Lumine…

What can prove Club Car’s fuel saving capabilities?

By: 2016. 07. 20.

In general, I wrote about new products and solutions for your golf club business. This time I happy to share with you the results of  The Grove's (host of this year’s British Masters supported by Sky Sports) investment…

Is the new hotel of PGA Catalunya Resort attractive?

By: 2016. 07. 14.

Probably you remember, that in last May, I wrote about that the PGA Catalunya Resort will add a new 5-star hotel, the Hotel Camiral in June following an investment of €33 million. So from now on, we can enjoy the…

Will you recognize the new Cape Club by Troon?

By: 2016. 07. 12.

Do you remember, when I wrote about the renovation of The Cape Club (formerly Ballymeade Country Club; managed by Troon) in last March?  This renovation project is now almost complete. The Cape Club by Troon, located on Cape Cod in Falmouth,…

How can help the Berenberg Gary Player Invitational?

By: 2016. 07. 08.

Similar to 2015, the Berenberg Gary Player Invitational will be held at Wentworth Club. This year it will be held between July 17-18. Berenberg and The Player Foundation are continuing to support Depaul (helps who are homeless, vulnerable and disadvantaged) who…

Marco Simone Golf and Country Club Ryder Cup

What is Marco Simone Golf & Country Club’s new venture?

By: 2016. 06. 30.

During the week that the European Tour visits the 2018 Ryder Cup host venue Le Golf National for the 100th Open de France, European Tour Properties will announce the 2022 host venue Marco Simone Golf & Country Club as the…

What will be $550 million enough for Paradise Palms?

By: 2016. 06. 27.

It seems like Troon is not just expanding in Europe, but also in Australia (The Grange Golf Club). Troon has confirmed a partnership with Paradise Palms (Paradise Palms is a championship 18-hole golf course, a par 71, spanning 6,331 meters),…

Is Tara Iti Golf Club the most exclusive golf club?

By: 2016. 06. 27.

As I am reading the statistics about the New Zealander golf industry, a strong desire captures me to share with you the story of Tara Iti Golf Club (it was opened in October 2015). But before I start…

How will Golfclub Domat/Ems outdo the competition?

By: 2016. 06. 21.

It seems like nothing can stop Troon to gain footing in Europe. The Swiss Golfclub Domat/Ems has selected Troon to manage its golf club. This is Troon's 4th new business win in Europe: Golfclub Pfalz in Germany, Chateau…

How is Vietnam’s role growing on the Asian Tour?

By: 2016. 06. 17.

The Asian Tour today unveiled a new flagship event, the Ho Tram Players Championship, which will take place 13 – 16 April 2017 at The Bluffs Ho Tram Strip (6,855 yards, Par 71; design: Greg Norman) . The US $1.2 million…

How will benefit EWGA’s members from Troon partnership?

By: 2016. 06. 16.

The EWGA (Executive Women’s Golf Association; founded in 1991), the largest women-focused national amateur golf association in the United States and Troon announced the renewal of their multifaceted Supporting Partnership. The partnership is designed to increase women participating in…

A Hawaii expert will lead the Kapalua Golf

By: 2016. 06. 15.

Troon has just announced that Alex Nakajima has been named as the new general manager at Kapalua Golf located on the island of Maui in Hawaii. Nakajima replaces Mike Jones, who spent the last eight-plus years as general…

Why should Marriott Golf UK care about female golfers?

By: 2016. 06. 14.

Last month, Marriott Golf UK has tried to change and improve the unflattering women's participation statistics by offering weekly roll-up lessons (Women’s Hour sessions). The Marriott Golf UK reported about 349 lessons that were held on every Tuesday. The sessions were…

How is The Shire London simplifying golf event organization?

By: 2016. 06. 13.

The Shire London has announced a new monthly series of business-minded golf events. The new Golf Meets events will take place at The Shire London on weekdays, once a month, until late October 2016. The Shire London tried to come up…

Can SPRINT6GOLF improve the pace of play?

By: 2016. 06. 06.

SPRINT6GOLF, a quicker, shorter format of golf for players of all ages and abilities was recently launched. The essence of the SPRINT6GOLF format of golf is that you have to complete within 30-seconds your very first shot to…