Golf Club Marketing

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

What hedgehogs are doing at the Macdonald Portal Hotel?

By: 2015. 09. 27.

Here is a Sunday off-topic story, that I found cute. Macdonald Portal Hotel, Golf & Spa has partnered with Wirral Hedgehog Rescue for an initiative to re-home injured and abandoned young hedgehogs on the extensive and attractive golf course. Macdonald…

What would you do on the first day of Al Zorah Golf Club?

By: 2015. 09. 23.

Do you remember when I wrote in July about Al Zorah Golf Club? If not, then just a brief reminder. It will be a par-72, 18-hole golf course (designed by Nicklaus Design) in Ajman (I would say in…

How big will be the golf car fleet at the Solheim Cup?

By: 2015. 09. 15.

Club Car was selected as the Official Golf Car Supplier of the 2015 Solheim Cup that starts this Friday (September 18-20, 2015). The two companies are not new to each other. Club Car is cooperating with the Solheim…

Can GolfBoard improve pace of play at Crown Golf?

By: 2015. 09. 14.

It is very likely that GolfBoard a 2-year-old company (started as a Kickstarter project: 127 backers pledged $105,589) lived up to expectations. In June 2015, I had the chance to report about GolfBoard's cooperation with Billy Casper Golf.…

Where is the new Nike Performance Fitting Studio in Holland?

By: 2015. 09. 09.

It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

Will Bunker Mentality overrun the Turkish Airlines Open?

By: 2015. 09. 02.

Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…

Who won the Troon Challenge in 2015?

By: 2015. 08. 26.

The 2015 Troon Challenge has just ended at Troon North Golf Club (August 22-23, 2015) after 12 weeks of hard-fought competition contested on 35 courses, spanning 16 states. The game attracted more than 1,200 amateur golfers. This was a shamble…

What will be the destiny of Calvert Crossing?

By: 2015. 08. 25.

Don't worry, the owner Todd Perry will not shut down his golf club. Instead he selectedHonours Golf to manage his golf club.   The Calhoun-based golf club is considered as one of the best in northeast Louisiana. At the…

Who is the right host for The Solheim Cup in 2019?

By: 2015. 08. 14.

Scotland is still excited about hosting The Solheim Cup in 2019. In March it was questionable whether Scotland will launch a formal bid in the summer. Now it is sure that they will officially bid for the hosting of The…

How to get rid of obstacles of golf participation? – Part 2.

By: Hanno Kross, CEO, Estonian Golf & Country Club 2015. 08. 12.

In this post, Hanno Kross, the CEO of Estonian Golf & Country Club continues to explain how can we get rid of obstacles of golf participation: I heard already few years ago that there is a company in…

How to get rid of obstacles of golf participation?

By: Hanno Kross, CEO, Estonian Golf & Country Club 2015. 08. 11.

Last month, I had been to Estonia where among the others I visited the Estonian Golf & Country Club and met with the CEO Hanno Kross. What makes Hanno's golf club interesting is that they were able to…

Who can get 15% discount at the Macdonald Hotels & Resorts?

By: 2015. 08. 10.

I've got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK. This means a…

Why do British golf tourists prefer PGA Catalunya Resort?

By: 2015. 08. 02.

Last year PGA Catalunya Resort was awarded as '2015 Golf Resort of the Year for Europe' by the International Association of Golf Tour Operators (IAGTO). Now PGA Catalunya Resort proves that they have not received the recognition in…

2015 Ricoh Women’s British Open Championship stays at Turnberry

By: 2015. 07. 29.

On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…

Heythrop Park Resort becomes the 1st UK FootGolf Resort

By: 2015. 07. 22.

What can a UK golf club do when golf participation is declining and soccer participation is growing? The easiest solution is to enable footgolf. In the US, footgolf is so popular that even NGCOA has recognized the American FootGolf League (AFGL)…

Troon will manage Tierra del Sol Resort & Golf

By: 2015. 07. 09.

Troon was selected to manage Tierra del Sol Resort & Golf's golf operations. It is a premium lifestyle community providing a choice of home ownership and rental opportunities. Tierra del Sol Resort & Golf has a 18-hole golf course designed by Robert…

St Mellion International Resort commemorated Davida Gass

By: 2015. 07. 06.

Probably your remember, on 21st November 2014, Davida Gass lost her fight with the disease, and her family and friends have pledged to continue her work to raise funds for the charity. Thus 6 hardy golfers have completed a…

Can Al Zorah Golf Complex compete with other UAE golf clubs?

By: 2015. 07. 02.

In the last couple of years UAE is among the the Top 10 Fastest Growing Tourism Hotspots in the world. Just in 2013, UAE's golf tourism grew by 10.4%. In 2013, Abu Dhabi and Dubai were the 6th golf tourism…