Golf Club Marketing

How could the Macdonald Monchique Resort & Spa be successful?

By: 2016. 06. 02.

Macdonald Hotels & Resorts has just opened its new Macdonald Monchique Resort & Spa in Portugal close to the leading golf courses i the Algarve and a 15-minute drive from Portimão and an hour from Faro International Airport. These are…

How is The Grange Golf Club preparing for revival?

By: 2016. 06. 01.

Troon has been recently selected by The Grange Golf Club, a private golf club located in New South Wales, Australia. The Grange Golf Club is Troon's 5th Australian golf club. The golf club is a 36-hole complex with West and…

How can Darren Clarke help to a charity event?

By: 2016. 05. 31.

Europe’s Ryder Cup captain Darren Clarke will host the spectacular Costa Smeralda Invitational at Pevero Golf Club on Saturday, June 25. The Pevero Golf Club is a par 72, 18 hole, 6717-yard golf course. It was designed by Robert…

How would you improve The Reserve Club at Woodside Plantation?

By: 2016. 05. 27.

Troon has been selected to manage The Reserve Club at Woodside Plantation. The Reserve Club at Woodside Plantation is a private country club nestled within Woodside Plantation, a Southern Living Inspired Community located in the Carolina foothills. The Reserve course…

How can PGA Catalunya Resort’s new hotel inspire you?

By: 2016. 05. 26.

Early this year, I have already written about that the PGA Catalunya Resort has enhanced its portfolio of rental properties by over 70% to include a larger mix of luxurious family houses, golf-fronted semi-detached villas. Most recently, PGA Catalunya Resort…

How will Glendale Golf improve the pace of play?

By: 2016. 05. 25.

I could easily start this post with the cliché of there is nothing new under the sun, but I will not do that. I think, Troon was the first golf club management company that came up with a…

What makes Zala Springs Golf Resort apartments unique?

By: Zala Springs Golf Resort 2016. 05. 23.

What is the real estate development concept of Zala Springs Golf Resort? Zala Springs Golf Resort is a unique development in Hungary. The resort is being positioned at the very top level and the aim is to deliver…

Will the Race to Zala Springs challenge you?

By: Zala Springs Golf Resort 2016. 05. 16.

Last year, Hungary made a great leap forward to be visible on the global golf tourism map. By opening the Robert Trent Jones II. designed Zala Springs Golf Resort in Zalacsány (near the Austrian border) in September 2015,…

Can Troon revive the Aetna Springs Golf Course?

By: 2016. 05. 12.

Troon has been selected to manage Aetna Springs Golf Course in Napa’s Pope Valley in Northern California.  The Aetna Springs Golf Course is a 9-hole golf course reputed to be the oldest golf course west of the Mississippi as the…

How can the Le Golf National improve engagement?

By: 2016. 05. 06.

I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…

How could Troia Resort be more attractive?

By: 2016. 05. 04.

Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the…

What is the magic of Zala Springs Golf Resort?

By: Zala Springs Golf Resort 2016. 05. 02.

In the following you find my interview with Damian MacPherson, the club manager of  Zala Springs Golf Resort (Hungary): What makes Zala Spings Golf Resort unique and different from other Hungarian and CEE golf courses? The design of the…

How could Bom Sucesso attract golf tournaments?

By: 2016. 04. 28.

Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…

How will the Prince’s Golf Club revive?

By: 2016. 04. 07.

In the near future, it is still not expected that The Open Championship will return to the Prince's Golf Club despite all hopes. The golf club has not held The Open Championship since 1932 when Gene Sarazen won the competition.  A little…

What are Essendon Country Club’s ambitious future plans?

By: 2016. 04. 05.

Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…

Should the Powder Horn Golf Club become private?

By: 2016. 03. 31.

Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…

BGL Golf Burhill Golf Club clubhouse

Why Burhill Golf Club renovation is in the spotlight?

By: 2016. 03. 29.

It seems like Burhill Golf Club is once again investing in its golf course. In the last couple of years, we saw several forward-thinking investments like: their commitment to improving environmental performance across all areas of operations; the…

How can a £5 million investment improve a golf club?

By: 2016. 03. 22.

Burhill Golf and Leisure Ltd (BGL) will invest this year, £5,000,000 into the development of the newly branded Birchwood Park Golf and Country Club, currently Birchwood Park Golf Centre. The venue will undergo a complete transformation of its health…

What will come after the enhancements of the clubhouse?

By: 2016. 03. 18.

What we see renovations and enhancement activities today at The Cape Club (formerly Ballymeade Country Club; managed by Troon) are part of a complex strategy of the new owner, to transform the property into a five-star resort. The golf course…