Golf Club Marketing

Leading Golf Courses of Europe make their first sale to a UK golf club

By: 2015. 02. 09.

Stoke Park (also known as Stoke Poges) is joining the Zurich-based ‘umbrella' organisation The Leading Golf Courses of Europe. The number of member golf clubs of The Leading Golf Courses of Europe is now 40 in 13 countries,…

Clubessential is adding new services by the acquisition of ClubSoft

By: 2015. 02. 07.

In the last 4 months Clubessential and ClubSoft worked on finalizing the conditions of the acquisition. Now it is official that Clubessential acquired ClubSoft, creating probably the most powerful information technology vendor in the club market with 115 US…

Troon Golf raised $12.6 million for charitable causes in 2014

By: 2015. 02. 06.

Troon Golf has just announced that charitable events and tournaments at Troon facilities throughout the United States raised more than $12,609,533 for charities in 2014. Through facility sales efforts (just like Crown Golf in the UK), Team Troon…

Who are those generous people at Crown Golf clubs?

By: 2015. 02. 04.

What a nice open handed people are playing in Crown Golf clubs. Crown Golf club members have now donated over £100,000 to The Golf Foundation in the last 8 years. Since 2006, members at Crown Golf clubs have been contributing…

Fairmont St Andrews helps hospitality students

By: 2015. 02. 03.

Fife College has established a working partnership agreement with the multi-award-winning Fairmont St Andrews luxury hotel and golf club (e.g. IAGTO's European Golf Resort of the Year in 2012, award for ‘best large hotel' in the 2014 Scottish…

Synergies of the Golf Tourism England & England Golf cooperation

By: 2015. 01. 30.

Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…

Monte Rei starts to measure customer experience in a new way

By: 2015. 01. 28.

59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…

Quinta do Lago won the 2015 Today’s Golfer Travel Awards

By: 2015. 01. 26.

It seems to me that Quinta do Lago's €29m investment programme brought it's first awards. Part of this program was the modernization an facelifting (worth of €9.6m) of Quinta do Lago's North Course by Paul McGinley with Beau Welling. Quinta do Lago, the leading…

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

Rory McIlroy got lost in Abu Dhabi

By: 2015. 01. 14.

Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

Frenchman’s Reserve Country Club selects Troon Golf

By: 2015. 01. 12.

The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club.  Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…

When will start the on-demand economy in the golf industry?

By: 2015. 01. 05.

In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…

Where is Europe’s best golf hole?

By: 2014. 12. 23.

Golf World magazine has recently announced its '100 Classic Golf Holes in the UK and Continental Europe'. The jury included top designers like Martin Hawtree (Trump International Golf Links) and David McLay Kidd, but also well-known golfers like…

New Darren Clarke Centre of Excellence at Donnafugata Golf Resort & Spa

By: 2014. 12. 19.

I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…

How to have a private caddie with the wisdom of crowds?

By: 2014. 12. 15.

In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…

8 winners on the Vilamoura Grand Trophy

By: 2014. 12. 10.

Oceânico Golf’s latest event the Vilamoura Grand Trophy (one of Portugal’s most significant amateur tournaments; Grande Trofeu Vilamoura) has just ended. Probably this was the most successful event since the first Vilamoura Grand Trophy in 1987.  287 golfers came from Europe (Portugal, UK,…

Will Paula Creamer defend her title at HSBC Women’s Champions in 2015?

By: 2014. 12. 10.

In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes…

Preparations at Royal Troon for The Open in 2016

By: 2014. 12. 04.

In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…

Thracian Cliffs Golf & Beach Resort: Bulgaria’s ‘Best Golf Hotel’ for 2014

By: 2014. 11. 26.

Recently 2 Eastern European countries were recognized for their contribution to golf tourism. Almost a month ago, Slovenia received IAGTO Awards as the "Golf Destination of the Year" (Undiscovered). Most recently the Bulgarian Thracian Cliffs Golf & Beach…