Golf Club Marketing

Who is the new host of The PING Southwest PGA Section Championship?

By: 2015. 10. 28.

Ak-Chin Southern Dunes Golf Club (a Troon managed golf club) was selected to be the host of the PING Southwest PGA Section Championship between 2016-2020. Previously, Reflection Bay Golf Club in Las Vegas, Nev. hosted this championship. PING Southwest PGA Section…

How Scotland made a breakthrough in golf championship organization?

By: 2015. 10. 23.

Scotland will play host to the world’s first joint men’s and ladies golf competition following the announcement that the inaugural European Golf Team Championships will be played at The Gleneagles Hotel in 2018. Golf is to join the…

Can Australia defend its title at the 27th Nomura Cup?

By: 2015. 10. 21.

Tomorrow will tee of the 27th Nomura Cup (an Asia-Pacific Golf Confederation (APGC) event) at Yas Links Abu Dhabi with 27 four-man amateur teams. As you can remember, in 2013, Team Australia won the 26th Nomura Cup with a…

What can do golf tourism for Andalucia?

By: 2015. 10. 19.

Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…

How was a festival of golf able to attract 700+ newcomers?

By: 2015. 10. 14.

A little and less known golf course operator company in the UK, the Glendale Golf has achieved a remarkable result by attracting 700+ "new to golf course" people to its golf courses. Originally they set a more modest…

‘Legends Winter Offer’ of The Shire London is in danger!

By: 2015. 10. 14.

Just like many golf clubs around the world, the Seve Ballesteros designed The Shire London golf club has also prepared a winter page, the 'Legends Winter Offer'. The new ‘Legends Winter Offer’ at The Shire London is available from Monday,…

Who are the TOP 10 winners of IGTM 2015?

By: 2015. 10. 13.

The International Golf Travel Market (IGTM) 2015, that was held in Tenerife between 5-8 October has ended last week. So I thought to share with you the list of TOP 10 winners : Michael Campbell, one of New Zealand’s most…

What will offer the 2016 Troon Cards?

By: 2015. 10. 08.

Troon will launch officially on November 1, 2015 their new, the 2016 Troon Cards. So let's see what are the new features, services and left unchanged. These are the new services and features: Addition of 4 new card options…

Where will be the first European Tour Destination in Ireland?

By: 2015. 10. 07.

Mount Juliet Estate becomes the 16th member of the exclusive European Tour Properties network with the announcement of the Irish venue as a European Tour Destination. Mount Juliet is located in the heart of County Kilkenny, becomes the first European Tour Destination…

How to entice women to our golf courses?

By: Rich O’Brien 2015. 10. 05.

My new guest writer is Rich O’Brien. Rich is a columnist for the Charleston Golf News where he writes a Grow the Game column and a Golf Therapy Column.  He is also a sport psychologist and adaptive golf instructor, he…

What are the prospects of Dreamland Golf Club?

By: 2015. 10. 05.

Colin Montgomerie, yesterday officially opened the five-star Dreamland Golf Club in Baku, Azerbaijan. This is the first golf club of Baku (capital of Azerbaijan). Dreamland Golf Club, a 170-acre premium golf club was designed by Cynthia Dye. The golf club…

What would you do to improve your F&B cart operations?

By: Jeff Kelley 2015. 09. 29.

Today, another interesting golf start-up company's Founder & CEO will be my guest writer. Jeff Kelley from Bevnow, will explain us why & how should we maximize mobile technology to improve our F&B cart operations. The F&B cart…

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

What hedgehogs are doing at the Macdonald Portal Hotel?

By: 2015. 09. 27.

Here is a Sunday off-topic story, that I found cute. Macdonald Portal Hotel, Golf & Spa has partnered with Wirral Hedgehog Rescue for an initiative to re-home injured and abandoned young hedgehogs on the extensive and attractive golf course. Macdonald…

What would you do on the first day of Al Zorah Golf Club?

By: 2015. 09. 23.

Do you remember when I wrote in July about Al Zorah Golf Club? If not, then just a brief reminder. It will be a par-72, 18-hole golf course (designed by Nicklaus Design) in Ajman (I would say in…

How big will be the golf car fleet at the Solheim Cup?

By: 2015. 09. 15.

Club Car was selected as the Official Golf Car Supplier of the 2015 Solheim Cup that starts this Friday (September 18-20, 2015). The two companies are not new to each other. Club Car is cooperating with the Solheim…

Can GolfBoard improve pace of play at Crown Golf?

By: 2015. 09. 14.

It is very likely that GolfBoard a 2-year-old company (started as a Kickstarter project: 127 backers pledged $105,589) lived up to expectations. In June 2015, I had the chance to report about GolfBoard's cooperation with Billy Casper Golf.…

Where is the new Nike Performance Fitting Studio in Holland?

By: 2015. 09. 09.

It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

Will Bunker Mentality overrun the Turkish Airlines Open?

By: 2015. 09. 02.

Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…