Can video save the golf star?
For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…
Golf Club Marketing
Ernie Els’ latest golf design project in Malaysia
Ernie Els will open in early 2016 his 3rd Malaysian golf course, the Desaru Coast North. Just like Els Club Teluk Datai it will be managed and operated by Troon Golf. In this golf course development project Vijay Singh…
Connection between net promoter score and golf club membership retention
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
Are drones the new rangefinders?
First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at…
2014 Volvo World Match Play Championship kicks off today
In less than 3 hours starts the 2014 Volvo World Match Play Championship at the London Golf Club. The draw for the 2014 Volvo World Match Play Championship has been confirmed yesterday with some interesting match ups. Here are…
Quinta do Lago’s North Course went through a redevelopment
For some golfers Quinta do Lago’s North course is a hotchpotch. This is a really a disadvantageous perception of a golf course that is situated in such a competitive golf marketplace as Algarve where there are 40+ golf courses…
Saadiyat Beach Golf Club was the host MENA Golf Tour’s 25th event
Saadiyat Beach Golf Club has long been (cca. since 2011) an active supporter of the MENA (Middle East and North Africa) Golf Tour's mission to grow new talent in the area. Not often occurs such thing that even…
Ryder Cup 2014 and the contextual fan
It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…
Sustained performance at Onyria Palmares Beach & Golf Resort
In 2013 Publituris Portugal Travel Awards (Portugal's national tourism "Oscar" award) awarded Onyria Palmares Beach & Golf Resort in categories ‘Best Five-Star Hotel’ and ‘Best Golf Course’. This year the 27-hole complex was only awarded for the country's best golf course. At the…
New amateur golf event in Orizonte Lisbon Golf
Orizonte Lisbon Golf has just launched a new international amateur golf event, the ORIZONTE Lisbon Golf Trophy. The ORIZONTE Lisbon Golf Trophy will take place in the Costa Azul region, south of Lisbon, from February 10-15, 2015. There will…
How 59Club can help European golf clubs to improve?
The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte…
Thracian Cliffs Golf & Beach Resort joins IMG Prestige
I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf…
Leadbetter opens tution facility at La Manga Club
It seems to me La Manga Club understood that they must add/provide some unique service to attract golfers to their 4 golf courses. Following the good example of Troon Golf (partnered with Pelz Scoring Game School), La Manga…
2014 Volvo World Match Play Championship with special guests
This year the Volvo World Match Play Championship will be held in the International Course at the London Golf Club, from October 15 to 19. The 2014 Tournament will be played over 5 days unlike in previous years.…
When will Rory McIlroy win his first Falcon Trophy?
Between 15th - 18th January 2015 will be the 10th Abu Dhabi HSBC Championship. In the past 7 years Rory McIlroy has been a three-time runner up in Abu Dhabi. Rory McIlroy narrowly missed out on bagging his first…
Brocket Hall is the place to hold charity events
I am happy to hear that Brocket Hall is able to attract so many charity events. Double Olympic gold medallist Dame Kelly Holmes and English cricket legend Sir Ian Botham each held charity golf days at the Hertfordshire…
My adventure at Caesarea Golf Club
I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi.…
La Manga Club plans to double its awards’ numbers
I have just heard that La Manga Club received a double nomination at the 1st World Golf Awards, which will be held in Portugal in November 15. The ceremony will be in the Conrad Algarve, Quinta do Lago. We will be able…
Can you imagine European Challenge Tour Event in Azerbaijan?
The National Azerbaijan Golf Club has been selected to host the 2014 European Challenge Tour Schedule. The first golf facility in this emerging golf destination will host the inaugural Azerbaijan Challenge Open July 31 – August 3, 2014. I must…
Who will be the next host of Ricoh Women’s British Open?
Woburn Golf Club was announced today as the venue for the Ricoh Women’s British Open in 2016. Previous Championships have been held on the Duke’s Course, but Ricoh Women’s British Open will be the Marquess Course that will host the…