Golf Club Marketing

How to make lifetime memories at Fairmont St Andrews?

By: 2016. 03. 14.

Thanks to Crown Golf, GolfBoard is not totally new in the UK. Last year Crown Golf has tested GolfBoard in 3 of its golf courses: The Hertfordshire, Paultons (rental from £15) and Sherfield Oaks. Now, the Troon (preferred partner of GolfBoard…

How to manage your golf life with minimum investment?

By: 2016. 03. 08.

A couple of years ago, I wrote about the phenomenon of "nomad golfers". In 2013, their share of nomad golfers in the UK & Ireland was 68%. In 2014, England Golf found that their share grew: 73% and as such…

Why is golf so popular in the Costa Brava region?

By: 2016. 03. 07.

The Costa Brava region is celebrating its ‘Year of Golf 2016’, which commemorates 50 years of golf in the region, is to welcome more than 70 tour operators and travel agents from 25 countries when it hosts the…

How can Troon help the Knollwood Country Club?

By: 2016. 03. 06.

Troon has been selected to manage Knollwood Country Club in Elmsford, New York. Knollwood Country Club is located in renowned Westchester County. The club has a rich history dating back to 1894 when it was founded. Knollwood was one…

Who is the next to join the European Tour Properties network?

By: 2016. 03. 02.

A new Eastern European golf club is joining the European Tour Properties network in these days. The 7 years old Albatross Golf Resorts will be the 3rd Eastern European golf club to join the European Tour Properties network.…

Can Steelwood Country Club boost its membership?

By: 2016. 03. 02.

In 2009, the developers of the gated Steelwood residential community, on 1,500+ acres in Loxley, Alabama have sold their ownership in the Steelwood Country Club to a group of club members. Originally, Richard and Carol Miller bought land in 1992 from…

What is PGA Catalunya Resort’s luxurious Airbnb solution like?

By: 2016. 02. 29.

Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…

Would you regret if you miss Oceânico Golf at Easter?

By: 2016. 02. 26.

The Golf's Easter offer could have come earlier. I have already booked my Easter holiday somewhere else. I hope this opportunity will come on time, at least for you. Oceânico Golf's Easter Special package includes not just one…

Why should reviews matter to your golf club?

By: Anthony Douglas 2016. 02. 25.

Just like many other areas of tourism that have greatly benefited by coming online, the golf industry is no exception. In the past decade, we’ve notably seen how the hotel industry was revolutionized by the appearance of OTA’s…

What should Troon improve at the Rio Mar Country Club?

By: 2016. 02. 22.

Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico.  What is not so rosy in Puerto Rico is the economy.…

Al Zorah Golf Club 3074 high tide - no golfer mr

What made Al Zorah Golf Club the development of the year?

By: 2016. 02. 09.

There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…

Why is ‘bleisure’ missing from the golf travel industry?

By: Mark Siegel 2016. 02. 08.

Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…

What could attract more golfers to the Dominican Republic?

By: 2016. 02. 05.

A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…

Golf club membership with benefits

By: 2016. 02. 02.

In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

What is the new surprise of The Els Club Teluk Datai?

By: 2016. 01. 26.

The Els Club Teluk Datai (managed by Troon) is constantly surprising me. First, they were not able to open the golf club on time (it was opened in November 2014). After a not so smooth start, The Els Club…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

Is it worth for European Tour Properties to expand in Bulgaria?

By: 2016. 01. 21.

Bulgaria’s Lighthouse Golf & Spa Resort, featuring an Ian Woosnam-designed par-71 golf course, has become the 18th member of the exclusive European Tour Properties network. The project was started in 2005 and the golf course opened in September…

Who is the new golf club partner of Mission Hills China?

By: 2016. 01. 20.

I've got a feeling that Chinese government's golf policy is not very consistent. In 2015, they shut down 10% of the country's golf clubs (=66) what they found illegal. The Communist Party also banned party members (=88 million…

Are you prepared for the Abu Dhabi HSBC Golf Championship?

By: 2016. 01. 19.

A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece.  Abu Dhabi Golf Club (January 21-24) will…