Golf Club Marketing

Pelz Scoring Game School selects Troon Golf

By: 2014. 06. 18.

I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities.  Schools are currently scheduled now through October 2014 with even…

Tiger Woods effect hits Pinehurst Resort

By: 2014. 06. 15.

Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned  us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…

Help disabled golfers with your unwanted golf equipment!

By: 2014. 06. 10.

May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…

Mobile rewards platform for golf club operators

By: 2014. 05. 17.

Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…

Do you remember Aroeira?

By: 2014. 05. 05.

I am happy to report that one of Portugal’s most iconic golfing venues is being restored to its former glory. Those who are elder than me, can remember how great was Aroeira in the 70s and 80s. Aroeria…

UPDATE: HSBC’s Golf’s 2020 Vision

By: 2014. 05. 01.

On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…

Crown Golf’s first step toward mobile integration

By: 2014. 04. 13.

This week I participated in an interesting conversation in LinkedIn with the founder of Hole19 mobile application Anthony Douglas (who in the past was my guest writer and wrote about similar topic). I had to realize that although…

High membership retention rate at Brocket Hall

By: 2014. 04. 06.

I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…

What kind of tee sheet system your golf course should have?

By: 2014. 03. 22.

Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…

Exclusive Golf offers 3 months’ free membership

By: 2014. 03. 16.

Usually I don't like to write about golf clubs' promotions, but when I saw the pictures about Exclusive Golf's The Manor House Golf Club I could not resist to share with you the details of the promotion neither…

The Rise of the Local Voice in Golf Tourism – Part 2.

By: Michael Galosso 2014. 03. 12.

This week Michael Galasso (COO at golfscape.com) continues his previous post on how social technology is influencing on golf tourism: Perhaps it’s the remnants of the bruised trust many feel in institutions post-recession where word-of-mouth now rules, or…

The Rise of the Local Voice in Golf Tourism

By: Michael Galosso 2014. 03. 02.

Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…

1st ever Nordea Tour winter series at Lumine Golf Club

By: 2014. 02. 22.

Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…

‘Academy Deluxe’ by José María Olazábal in the Maldives

By: 2014. 02. 21.

Early this month a new luxorious golf course was opened in the Maldives, the Velaa Private Island. You will not believe, but the developers of the golf course asked José María Olazábal to help them in designing the golf…

Galgorm Castle Golf Club’s new ambassador

By: 2014. 02. 10.

Although Galgorm Castle Golf Club is one of Northern Ireland's best golf course, I haven't heard a lot about it. I knew that Galgorm Castle Golf Club was the first to host the PGA EuroPro Tour in Northern Ireland…

Abu Dhabi HSBC Golf Championship starts in 2 days

By: 2014. 01. 14.

I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…

Las Colinas Golf & Country Club is supporting disabled golfers

By: 2013. 11. 30.

I think in golf clubs there are two minorities: 1. female golfers and 2. disabled golfers/people. In my previous posts I wrote about the importance of promoting and supporting women's participation in golf and in golf clubs' life.…

Would you share your golf club membership with others?

By: 2013. 11. 24.

One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…

How Crown Golf is attracting women to golf?

By: 2013. 11. 16.

In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…

Turkish Airlines Open from tomorrow with Martin Kaymer

By: 2013. 11. 06.

One more day left until the start of Turkish Airlines Open. My source said that over 2,000 guests arrived to the opening ceremony of the event today at The Maxx Royal Belek Golf & Spa. The event pitted…