I know you might be skeptical when you see Portugal to win 5 times in a row Europe's and World's Best Golf Destination at the World Golf Awards. However, I see that there is a real performance behind…
The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…
I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…
When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…
I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…
Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…
There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
Last weekend we hosted some guests for dinner. We wanted to pimp up the dinner with some Italian wines to make the gathering more memorable. As I was planning which wines should we buy, I used Vivino (the…
I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…
In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…
‘Women multiplier effect’ Forbes says if the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. In 2017, they estimated that the “female economy” was…
When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…
A few days ago, it became official that the Slieve Russell Hotel, Golf & Country Club has earned the title of PGA National Ireland. Slieve Russell Hotel, Golf & Country Club has become the association’s 8th branded resort…
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
Two years ago I have already highlighted Al Mouj Golf when I wrote about the development of Jebel Sifah (designed by Peter Harradine). I told then that Al Mouj Golf is a more complex and compelling golf experience with its Greg Norman-designed, 18-hole, par…
Brooks Koepka's victory at the 2019 US PGA Championship at Bethpage Black, New York is really remarkable. The Mizuno tour player is the first golfer to successfully defend the title for 12 years. Koepka hit 73.61% of Greens…
This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…