Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…
The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…
I received many positive feedbacks about my TOP 10 golf travel blogs' list that I published in August. So I thought to analyze another social media platform, the Instagram, and who are the most successful golf travel Instagrammers.…
The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…
I thought to ask a love.golf coach to find out how does this program work actually. I asked Dean Saunders a PGA Professional and love.golf coach at Girton Golf Club (UK). What attracted you to become a love.golf…
Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…
The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…
Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…
How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…
Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…