Golf Marketing

How to pimp up your Cleveland wedge?

By: 2012. 10. 01.

Golf club customization reached a new level as we could see from the example of Callaway Golf. Now I found Cleveland Golf's golf club customization solution. It is clear that this solution gives you more option to pimp…

What are the trends in golf mobile application development?

By: 2012. 09. 28.

Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…

TaylorMade tries to stay relevant

By: 2012. 09. 26.

During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…

Golf club grip that knows your hand

By: 2012. 09. 24.

Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…

Hire golf club for lower costs

By: 2012. 09. 06.

As I am planning my holiday in Barcelona, I am wondering shall I take my golf clubs with me or leave them at home. Golf club rental must be a good business since more and more companies are…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

How Titleist missed an opportunity…

By: 2012. 08. 23.

I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…

NGCOA vs social commerce

By: 2012. 08. 14.

Since I wrote my post about how golf courses could use Groupon or similar companies' services, I have received many comments (pros and cons). Some were worried about the reputation and profitability of their golf course, others' concern…

Is Groupon a threat to golf clubs?

By: 2012. 08. 06.

The manager of Chalgrave Manor Golf Club in Befordshire has warned early this year that the group-buying discount website Groupon is a threat to British golf clubs. Probably you remember how Groupon helped to boost golf deals by 100% last year…

Should we sponsor golf tournaments?

By: 2012. 06. 17.

Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…

Luring Nike Golf iPhone app

By: 2012. 05. 28.

It seems Nike Golf was able to maximize iPhone application in many ways. Nike Golf came out a week ago with an iPhone app called Nike Golf 360°. Nike Golf 360° is not "just" an app that helps you to…

Golf rocks tennis’ TV audience in US

By: 2011. 06. 13.

I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…

Golf participation in Europe 2010

By: 2010. 11. 25.

Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…

Ireland’s stumbling golf tourism marketing – part 2

By: 2010. 08. 26.

As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…

Ireland’s stumbling golf tourism marketing – part 1

By: 2010. 07. 31.

According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…

TaylorMade is reinventing POS communication

By: 2010. 07. 08.

TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…

MacGregor Golf is Back

By: 2010. 04. 16.

I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…

Acushnet prefers to focus on golf balls

By: 2010. 03. 11.

Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…

EA’s social media power with Tiger Woods

By: 2010. 03. 08.

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

Wrestlers on golf courses

By: 2010. 02. 20.

We would think golf is a peaceful sport and game, but there are companies that think differently. Namely, Armourbite came out with a teeth-protector. To justify themselves, they say (and it is true in general) that when we…