I only write about this because I consider junior golf important for the sake of growing the game. The R&A is to continue its full support of the Faldo Series, the mostrecognized junior golf event in the world…
This morning I read on Gov.uk that because of the coronavirus crisis the Foreign & Commonwealth Office currently advises British nationals against all but essential international travel. Inbound & domestic tourism - UK VisitBritain & VisitEngland predict that…
When I am reading Kulm Hotel St. Moritz's ‘Golf Break’ package (starts from CHF 620 pp) the following ideas come to my mind regarding the future of luxury hotels after coronavirus: How can we maximize touchpoints, but still…
During the CV19 pandemic, we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…
I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…
The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…
I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…
Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB! And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…
Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…
The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…
The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…