To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist? We should find the answer…
When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…
At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
For a blogger to get some kind of response from readers and visitors it is a good feeling and response to his writinings. When this relationship reaches that level, that his post gets comments with personal remarks it…
It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…
Time-to-time I come across with cosmetics that their manufacturers claim it is so bio or something like that. Yes, it is very trendy to claim that our product is bio or healthy. My assumption people's skin can be…
I am always skeptical when I read about "product of the year" or about any similar titles. It is also true regarding golf balls (check out my previous post about GolfBallSelector.com). On the website of GolfBallTest.org I came across…
It is very likely as we are close to the end of 2012 that this year was the year of crowdfunding. For those who are not familiar with the concept of crowdfunding: it is a collective effort of individuals…
Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…
Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…
Probably this surprise fits to a younger generation than my. However, I was really happy to receive this gift from my girlfriend for 2 reasons: I love golf; I love M&M Find some more similar M&M gifts here: https://www.mymms.com/search/default.aspx?th=2&criteria=golf.…
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…
I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…