Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…
There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…
Matteo Manassero is quite busy in these days. Two days ago I had the chance to write about his support of Italy's bid efforts to win the hosting rights of the 2022 Ryder Cup. Today, he held an interactive…
A little and less known golf course operator company in the UK, the Glendale Golf has achieved a remarkable result by attracting 700+ "new to golf course" people to its golf courses. Originally they set a more modest…
As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…
I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…
Last year PGA Catalunya Resort was awarded as '2015 Golf Resort of the Year for Europe' by the International Association of Golf Tour Operators (IAGTO). Now PGA Catalunya Resort proves that they have not received the recognition in…
If you are interested in Golf Business Monitor and in my services, then please do not hesitate to get in touch using the form below. Alternatively, you can email me at mikibreitner@gmail.com. My services: Digital marketing, content marketing,…
Troon was selected to manage Tierra del Sol Resort & Golf's golf operations. It is a premium lifestyle community providing a choice of home ownership and rental opportunities. Tierra del Sol Resort & Golf has a 18-hole golf course designed by Robert…
Last week was a very nice week for Billy Casper Golf. It was awarded by the Helios HR Apollo Award for innovative training programs, including its proprietary "ACE the Guest Experience," Building Our Buffalo mentorship program, Billy Casper Golf…
The home of the 2018 Ryder Cup, France's stunning Le Golf National, is the newest member of the World of Leading Golf. The club's outstanding L'Albatros course will play host to the biennial team event in September 2018…
The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…
Finally, British golf clubs start to understand why it is beneficial to cooperate with other golf clubs in their region. Golf Tourism England strategy to foster local cooperation between golf clubs and paying more attention to inbound golf…
From now on Billy Casper Golf will manage Heritage Shores Club (Bridgeville, Delaware). The club is ranked among the top 10 on Golf Digest’s 2015-16 “Best in State” list. Heritage Shores is designed by Arthur Hills. It is a…
The weekend is almost here. I am happy to report about the nice initiative of the On Course Foundation. On Course Foundation launched in 2010 and has already helped hundreds of wounded, injured and sick Service personnel and veterans…
Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener"…
Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in…
Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…